Video game crash of 1983 in the context of "R.O.B."


Video game crash of 1983 in the context of "R.O.B."

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⭐ Core Definition: Video game crash of 1983

The video game crash of 1983 (known in Japan as the Atari shock) was a large-scale recession in the video game industry that occurred from 1983 to 1985 in the United States. The crash was attributed to several factors, including market saturation in the number of video game consoles and available games, many of which were of poor quality. Waning interest in console games in favor of personal computers also played a role. Home video game revenue peaked at around $3.2 billion in 1983 (equivalent to $10.1 billion in 2024), then fell to around $100 million (equivalent to $292.36 million in 2024), a drop of almost 97%. The crash abruptly ended what is retrospectively considered the second generation of console video gaming in North America. To a lesser extent, the arcade video game market also weakened as the golden age of arcade video games came to an end.

Lasting about two years, the crash shook a then-booming video game industry and led to the bankruptcy of several companies producing home computers and video game consoles. Analysts of the time expressed doubts about the long-term viability of video game consoles and software.

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👉 Video game crash of 1983 in the context of R.O.B.

R.O.B. (Robotic Operating Buddy) is a toy robot accessory for the Nintendo Entertainment System (NES). He was key to the NES's launch in October 1985, as a redesign of the Family Computer Robot which had been launched in July 1985 in Japan for Famicom and was available as part of the Deluxe Set until 1988. During his short lifespan, only two games in the Robot Series were released: Gyromite and Stack-Up.

Following the North American video game crash of 1983, Nintendo courted a fearful retail market by rebranding its Japanese Famicom video game console as the Nintendo Entertainment System—a new platform focused on R.O.B. to further reclassify the system as a uniquely sophisticated toy experience instead of simply as a video game console. Computer Entertainer called R.O.B. "the world's only interactive robot".

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