Mattel in the context of Barbie

A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the console, screen, speakers, and controls in one unit, allowing players to carry them and play them at any time or place.

In 1976, Mattel introduced the first handheld electronic game with the release of Auto Race. Later, several companies—including Coleco and Milton Bradley—made their own single-game, lightweight table-top or handheld electronic game devices. The first commercially successful handheld console was Merlin from 1978, which sold more than 5 million units. The first handheld game console with interchangeable cartridges is the Milton Bradley Microvision in 1979.

Blokus (/ˈblɒkəs/ BLOK-əs) is an abstract strategy board game for two to four players, where players try to score points by occupying most of the board with pieces of their colour. The board is a square regular grid and the pieces are polyominoes. It was designed by French mathematician Bernard Tavitian and first released in 2000 by Sekkoïa, a French company. It has won several awards, including the Mensa Select award and the 2004 Teacher's Choice Award. In 2009, the game was sold to Mattel.

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.

Among Hasbro's products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Bop It!, Play-Doh, Twister, and My Little Pony, and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks. Hasbro also spawned TV shows to promote its products, such as Family Game Night on Discovery Family, which has been co-owned by Hasbro since 2010. The company sold Entertainment One to Lionsgate (now Starz Entertainment) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies, placing them into a new division known as Hasbro Entertainment, formed on August 16, 2023. The company celebrated their 100th anniversary on December 6, 2023. Hasbro primarily competes with Mattel.

A plastisol is a colloidal dispersion of small polymer particles, usually polyvinyl chloride (PVC), in a liquid plasticizer. When heated to around 180 °C (356 °F), the plastic particles absorb the plasticizer, causing them to swell and fuse together forming a viscous gel. Once this is cooled to below 60 °C (140 °F) it becomes a flexible, permanently plasticized solid product. This process is called 'curing'.

Commercial plastisols have good compatibility with pigments and dyes allowing for brightly coloured finished products. Before being cured they flow as a liquid, and can easily be poured into a mould, used for dip-coatings or as a textile ink for screen-printing. Once cured it has a flexible, rubbery consistency. They are commonly used for coatings, particularly in outdoor applications (roofs, furniture) or grips for tools. Mattel Toys used plastisols for years in creating such things as Barbie and Chatty Cathy toys in the 1960s and 1970s.

The Ringling Bros. and Barnum & Bailey Circus, also known as the Ringling Bros. Circus, Ringling Bros., the Barnum & Bailey Circus, Barnum & Bailey, or simply Ringling, is an American traveling circus company billed as The Greatest Show on Earth. It and its predecessor have run shows from 1871, with a hiatus from 2017 to 2023. They operate as Ringling Bros. and Barnum & Bailey. The circus started in 1919 when the Barnum & Bailey's Greatest Show on Earth, a circus created by P. T. Barnum and James Anthony Bailey, was merged with the Ringling Bros. World's Greatest Shows. The Ringling brothers purchased Barnum & Bailey Ltd. in 1907 following Bailey's death in 1906, but ran the circuses separately until they were merged in 1919.

After 1957, the circus no longer exhibited under its own portable "big top" tents, instead using permanent venues such as sports stadiums and arenas. In 1967, Irvin Feld and his brother Israel, along with Houston judge Roy Hofheinz, bought the circus from the Ringling family. In 1971, the Felds and Hofheinz sold the circus to Mattel, buying it back from the toy company in 1981. Since the death of Irvin Feld in 1984, the circus has continued to be a part of Feld Entertainment, an international entertainment firm headed by his son Kenneth Feld, with its headquarters in Ellenton, Florida.

Tammy is a 12" fashion doll created by the Ideal Toy Company that debuted at the 1962 International Toy Fair. Advertised as "The Doll You Love to Dress", Tammy was portrayed as a young American teenager, more "girl next door" than the cosmopolitan image of Mattel's Barbie, or American Character Doll Company's Tressy.

Masters of the Universe (sometimes referred to as the He-Man or She-Ra series) is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man (the alter ego of Prince Adam) and Skeletor on the planet Eternia, with a vast lineup of supporting characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, She-Ra: Princess of Power revolves around He-Man's sister She-Ra and her rebellion against The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several comic series, video games, books and magazines, a daily newspaper comic strip, and three feature films (one animated, two, live-action).

Skeletor (/ˈskɛlətɔːr/) is a supervillain and the main antagonist of the Masters of the Universe franchise created by Mattel, serving as the archenemy of He-Man and usually depicted as a skull-faced, blue-skinned sorcerer. In the franchise's storyline, Skeletor seeks to discover the secrets of Castle Grayskull, which he believes will allow him to conquer the planet of Eternia and the universe, and become the titular Master of the Universe.

Adora, known by her alter ego She-Ra, is a superheroine in the Masters of the Universe franchise. She is introduced as the protagonist of the 1985 Filmation series She-Ra: Princess of Power, which reveals her to be the long lost twin sister of He-Man. She-Ra again appears in the 2018 reboot She-Ra and the Princesses of Power. A series of toys under her name was produced by Mattel in 1984. She has also appeared in a number of Masters of the Universe comic books, most notably in DC Comics' 2012–2018 MOTU comic series, a roughly 1,000 page single story arc, collected in the 2019 He-Man and the Masters of the Universe Omnibus hardcover release. In these comics and in the Masters of the Universe Classics toyline, she also has an evil persona called Despara. As Despara, she makes an appearance at the end of Rob David and Kevin Smith's 2024 Netflix release Masters of the Universe: Revolution, the third installment of the 2021 Masters of the Universe animated series. She's also featured in multiple story books, mainly Golden Books and Ladybird books, and in some MOTU games.

Her first published appearance was in the 1984 minicomic "The Story of She-Ra", which, like the subsequent He-Man and She-Ra animated feature film, introduced her as He-Man's twin sister, Princess Adora, kidnapped by Hordak in her infancy. That minicomic, which features He-Man, the Sorceress of Castle Grayskull, and Castle Grayskull itself, also features one of the first published appearances of both Hordak and Catra. The minicomic was shipped with the 1985 released original She-Ra action-figure/doll.

Masters of the Universe (stylized as Masters of the Universe: The Motion Picture) is a 1987 American superhero film based on the Masters of the Universe franchise by Mattel. The film was directed by Gary Goddard, produced by Yoram Globus and Menahem Golan, and written by David Odell. It stars Dolph Lundgren, Frank Langella, Jon Cypher, Chelsea Field, Billy Barty, Courteney Cox, Robert Duncan McNeill and Meg Foster. The film follows Julie Winston and Kevin Corrigan, two teenagers who meet He-Man, the most powerful man in the universe, who travels to Earth with his friends to stop their archenemy, the evil Skeletor from obtaining a cosmic key that will enable him to take over their home planet of Eternia and the entire universe.

While it is the first live action movie in the franchise, the very first He-Man/Masters of The Universe movie was the animated He-Man and She-Ra: The Secret of the Sword, released in theaters nationwide two years earlier in 1985.

Chatty Cathy is a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements. Chatty Cathy was on the market for six years.

After the success of Chatty Cathy, Mattel introduced "Chatty Baby" in 1962 and "Tiny Chatty Baby", "Tiny Chatty Brother", and "Charmin' Chatty" in 1963. The last doll to have the word "chatty" in its name in the 1960s was "Singin' Chatty" in 1965. Mattel trademarked the name "chatty" in the 1960s, and the boxes for Mattel talking dolls such as Drowsy, Baby Cheryl, and Tatters each had the tag-line "A Chatty Doll by Mattel".

The Atari 5200 SuperSystem or simply Atari 5200 is a home video game console introduced in 1982 by Atari, Inc. as a higher-end complement for the popular Atari Video Computer System. The VCS was renamed to Atari 2600 at the time of the 5200's launch. Created to compete with Mattel's Intellivision, the 5200 wound up a direct competitor of ColecoVision shortly after its release. While the Coleco system shipped with the first home version of Nintendo's Donkey Kong, the 5200 included the 1978 arcade game Super Breakout, which had already appeared on previous Atari home platforms.

The system architecture is almost identical to that of the Atari 8-bit computers, although software is not directly compatible between them. The 5200's controllers have an analog joystick and a numeric keypad along with start, pause, and reset buttons. The 360-degree non-centering joystick was touted as offering more control than the eight-way Atari CX40 joystick of the 2600, but it was a focal point for criticism.

The Intellivision (a portmanteau of intelligent television) is a home video game console released by Mattel Electronics in 1979. It distinguished itself from competitors with more realistic sports and strategic games. By 1981, Mattel Electronics had close to 20% of the domestic video game market, selling more than 3.75 million consoles and 20 million cartridges through 1983. At its peak, Mattel Electronics had about 1,800 employees in several countries, including 110 videogame developers. In 1984, Mattel sold its video game assets to a former Mattel Electronics executive and investors, eventually becoming INTV Corporation. Game development ran from 1978 to 1990, when the Intellivision was discontinued.

In 2009, IGN ranked the Intellivision No. 14 on their list of the greatest video game consoles of all time.