Ruth Handler in the context of Chatty Cathy

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👉 Ruth Handler in the context of Chatty Cathy

Chatty Cathy is a pull-string "talking" doll originally created by Ruth and Elliot Handler and manufactured by the Mattel toy company from 1959 to 1965. The doll was first released in stores and appeared in television commercials beginning in 1960, with a suggested retail price of $18.00, though usually priced under $10.00 in catalog advertisements. Chatty Cathy was on the market for six years.

After the success of Chatty Cathy, Mattel introduced "Chatty Baby" in 1962 and "Tiny Chatty Baby", "Tiny Chatty Brother", and "Charmin' Chatty" in 1963. The last doll to have the word "chatty" in its name in the 1960s was "Singin' Chatty" in 1965. Mattel trademarked the name "chatty" in the 1960s, and the boxes for Mattel talking dolls such as Drowsy, Baby Cheryl, and Tatters each had the tag-line "A Chatty Doll by Mattel".

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👉 Ruth Handler in the context of Chatty Cathy
Ruth Handler in the context of Mattel
Ruth Handler in the context of Barbie

Ruth Handler in the context of Mattel

Mattel, Inc. (/məˈtɛl/ mə-TEL), previously known as Mattel Creations, is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and husband-and-wife duo Ruth and Elliot Handler in January 1945, Mattel has a presence in 35 countries and territories. Its products are sold in more than 150 countries.

It is the world's second largest toy maker in terms of revenue, after the Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by the NPD Group, a global information research company.

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Ruth Handler in the context of Barbie

Barbie is the largest multimedia-supported fashion doll franchise created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and accessories, Barbie has been an important part of the toy fashion doll market for over six decades. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. The brand has expanded into a multimedia franchise since 1984, including video games, animated films, television/web series, and a live-action film.

Barbie and her male counterpart, Ken, have been described as the two most popular dolls in the world. Mattel generates a large portion of Barbie's revenue through related merchandise – accessories, clothes, friends, and relatives of Barbie. Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale lifestyle that can be shared with affluent friends.

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Ruth Handler in the context of Chatty Cathy

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