Hasbro in the context of Mattel

An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game, television program, or sport; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys (while competitors called similar offerings boy's dolls).

According to a 2005 study in Sweden, action figures which display traditional masculine traits primarily target boys. While most commonly marketed as a child's toy, the action figure has gained widespread acceptance as collector item for adults. In such a case, the item may be produced and designed on the assumption it will be bought solely for display as a collectible and not played with like a child's toy.

The Ouija (/ˈwiːdʒə/ WEE-jə, /-dʒi/ -⁠jee), also known as a Ouija board, spirit board, talking board, or witch board, is a flat board marked with the letters of the Latin alphabet, the numbers 0–9, the words "yes", "no", and occasionally "hello" and "goodbye", along with various symbols and graphics. It uses a planchette (a small heart-shaped piece of wood or plastic) as a movable indicator to spell out messages during a séance. Participants place their fingers on the planchette, which is moved about the board to spell words. The name "Ouija" is a trademark of Hasbro (inherited from Parker Brothers), but is often used generically to refer to any talking board.

Spiritualists in the United States believed that the dead were able to contact the living, and reportedly used a talking board very similar to the modern Ouija board at their camps in Ohio during 1886 with the intent of enabling faster communication with spirits. Following its commercial patent by businessman Elijah Bond being passed on 10 February 1891, the Ouija board was regarded as an innocent parlor game unrelated to the occult until American spiritualist Pearl Curran popularized its use as a divining tool during World War I.

G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps), Action lifeline (U.S. Coast Guard) and later on, the Action Nurse. The name is derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.

The G.I. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original 12-inch (30 cm) line introduced on February 1, 1964, centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Force. In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra organization which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons, and explosives.

Dungeons & Dragons (commonly abbreviated as D&D or DnD) is a fantasy tabletop role-playing game (TTRPG) originally created and designed by Gary Gygax and Dave Arneson. The game was first published in 1974 by Tactical Studies Rules (TSR). It has been published by Wizards of the Coast, later a subsidiary of Hasbro, since 1997. The game was derived from miniature wargames, with a variation of the 1971 game Chainmail serving as the initial rule system. D&D's publication is commonly recognized as the beginning of modern role-playing games and the role-playing game industry, which also deeply influenced video games, especially the role-playing video game genre.

D&D departs from traditional wargaming by allowing each player to create their own character to play instead of a military formation. These characters embark upon adventures within a fantasy setting. A Dungeon Master (DM) serves as referee and storyteller for the game, while maintaining the setting in which the adventures occur, and playing the role of the inhabitants of the game world, known as non-player characters (NPCs). The characters form a party and they interact with the setting's inhabitants and each other. Together they solve problems, engage in battles, explore, and gather treasure and knowledge. In the process, player characters earn experience points (XP) to level up, and become increasingly powerful over a series of separate gaming sessions. Players choose a class when they create their character, which gives them special perks and abilities every few levels.

Yahtzee is a dice game made by Milton Bradley (a company that has since been acquired and assimilated by Hasbro). It was first marketed under the name of Yahtzee by game entrepreneur Edwin S. Lowe in 1956. The game is a development of earlier dice games such as Poker Dice, Yacht and Generala. It is also similar to Yatzy, which is popular in Scandinavia.

The objective of the game is to score points by rolling five dice to make certain combinations. The dice can be rolled up to three times in a turn to try to make various scoring combinations and dice must remain in the box. A game consists of thirteen rounds. After each round, the player chooses which scoring category is to be used for that round. Once a category has been used in the game, it cannot be used again. The scoring categories have varying point values, some of which are fixed values and others for which the score depends on the value of the dice. A Yahtzee is five-of-a-kind and scores 50 points, the highest of any category. The winner is the player who scores the most points.

Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owned until bought in 1968, and branched into Nerf toys and media. Among its products were Monopoly, Clue (licensed from the British publisher and known as Cluedo outside of North America), Sorry!, Risk, Trivial Pursuit, Ouija, Aggravation, Bop It, Scrabble (under a joint partnership with Milton Bradley in the United States and Canada), and Probe. In the 21st century, the trade name ceased use, with former products being marketed under the "Hasbro Gaming" label, with the logo shown on Monopoly games.

Milton Bradley Company, simply known as Milton Bradley (MB), was an American board game manufacturer that was established by Milton Bradley (1836–1911) in Springfield, Massachusetts in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States. It was acquired by Hasbro in 1984 and merged, with Hasbro subsidiary Parker Brothers in 1998. The brand name continued to be used by Hasbro until 2009.

Kenner Products, known simply as Kenner, is an American toy brand owned by Hasbro. Kenner Products began as a toy company founded in 1946, going on to produce several highly recognizable toys and merchandise lines including action figures for the original series of Star Wars, Jurassic Park and Batman as well as die cast models.

The company underwent numerous acquisitions and mergers throughout its lifetime, starting with by General Mills in 1967, which eventually spun it off alongside Parker Brothers in 1985 as Kenner Parker Toys, Inc. In 1987, Kenner Parker was acquired by Tonka, which in turn was purchased by Hasbro in 1991. Hasbro closed and merged Kenner's offices and products in 2000. The brand was reintroduced by Hasbro in 2010 with the release of Star Wars: The Vintage Collection.

Wizards of the Coast LLC (WotC /ˈwɒtˌsiː/; or, Wizards) is an American game publisher, mostly of fantasy and science-fiction games, and formerly an operator of retail game stores. In 1999, toy manufacturer Hasbro acquired the company and currently operates it as a subsidiary. During a February 2021 reorganization of Hasbro, WotC became the lead part of a new division called "Wizards & Digital".

WotC was originally a role-playing game (RPG) publisher that in the mid-1990s originated and popularized collectible card games with Magic: The Gathering. It later acquired TSR, publisher of the RPG Dungeons & Dragons, and published the licensed Pokémon Trading Card Game from 1999 to 2003. WotC's corporate headquarters is located in Renton, Washington, which is part of the Seattle metropolitan area.

Transformers is a Japanese-American media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the heroic Autobots and the villainous Decepticons, two alien robot factions at war that can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than ¥2 trillion ($25 billion) in revenue, making it one of the highest-grossing media franchises of all time.

The franchise began in 1984 with the Transformers toy line, comprising transforming mecha toys from Takara's Diaclone and Micro Change toylines rebranded for Western markets. The term "Generation 1" (G1) covers both the animated television series The Transformers and the comic book series of the same name, which are further divided into Japanese, British and Canadian spin-offs. Sequels followed, such as the Generation 2 comic book and Beast Wars TV series, which became its own mini-universe. Generation 1 characters have been rebooted multiple times in the 21st century in comics from Dreamwave Productions (starting 2001), IDW Publishing (starting in 2005 and again in 2019), and Skybound Entertainment (beginning in 2023). There have been other incarnations of the story based on different toy lines during and after the 20th century. The first was the Robots in Disguise series, followed by three shows (Armada, Energon, and Cybertron) that constitute a single universe called the "Unicron Trilogy".

Rom the Space Knight is a superhero who was originally conceived as a toy and then a magazine lead. Rom was created by Scott Dankman, Richard C. Levy, and Bryan L. McCoy for Parker Brothers and is now a Hasbro asset. After the toy was licensed to Marvel Comics, Rom became a character that debuted in the eponymous American comic book Rom: Spaceknight (December 1979 – February 1986), by Bill Mantlo and Sal Buscema.

In July 2015, IDW Publishing began publishing a new Rom comic book series as part of the Hasbro Comic Book Universe.

M.A.S.K. (acronym for "Mobile Armored Strike Kommand") is a media franchise created by Kenner. The main premise revolved around the fight between the titular protagonist underground task force and the terrorist organization V.E.N.O.M. (Vicious Evil Network Of Mayhem). After its initial launch in 1985, the franchise spawned a variety of products and presentations, including four series of action figures, an animated television series, video games, and comics; as of 2018, a live-action theatrical film is in development by Hasbro and Paramount.

Furby is an American electronic robotic toy created by Tiger Electronics – a subsidiary of Hasbro. Originally released in October 1998, it resembles a sugar glider-like creature and went through a period of being a "must-have" toy following its holiday season launch. More than 40 million Furbies were sold during the three years of its original production, with 1.8 million sold in 1998 and 14 million in 1999. Overall, its speaking capabilities were translated into 17 various languages.

Furbies were the first successful attempt to produce and sell a domestically aimed robot. A newly purchased Furby, or a Furby that has been reset, starts out speaking entirely "Furbish" – the unique language that all Furbies speak – but is programmed to start speaking English words and phrases in place of Furbish over time. This process is intended to resemble the process of learning English.

Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from "Nerf foam" (partially reticulated polyether type polyurethane foam). Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.

Mr. Potato Head is an American toy produced by Hasbro since 1952. It consists of a plastic model of a potato "head" to which a variety of plastic parts can attach; typically ears, eyes, shoes, hat, nose, mustache, pipe (1952–1987), pants, glasses, and mouth.

Mr. Potato Head was invented and manufactured by George Lerner in 1949, but was first distributed by Hasbro in 1952. It was the first toy advertised on television and has remained in production since.

Bop It, stylized as bop it! since 2008, is a line of audio game toys. By following a series of commands issued through voice recordings produced by a speaker by the toy, which has multiple inputs including pressable buttons, pull handles, twisting cranks, spinnable wheels, flickable switches, the player progresses and the pace of the game increases.

Based on concepts originally patented by Dan Klitsner, Bop It was licensed to Hasbro and further developed there by a number of designers including Bob Welch. With newer versions, additional inputs have been added or altered such that units like the 2010 Bop-It! Bounce shares no inputs in common with the original 1996 Bop It.

My Little Pony (MLP) is a toyline and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies and manes, with a unique symbol on one or both sides of their flanks; recent incarnations refer to such symbols as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a "generation" by the show's collectors and fans. The franchise is mainly targeted at young girls and their parents, although in the 2010s, it gained a cult following among adult men.

Following the original My Pretty Pony introduced in 1981, the first My Little Pony toy line launched 1982 and ran until 1992 in the United States and 1995 globally. The success of the toys led to several animated adaptations, including two TV specials, a feature-length film, and two television series. Despite selling 150 million pony toys throughout the decade, Hasbro discontinued the toy line due to increased competition.

Family Game Night (abbreviated as FGN) is an American television game show based on Hasbro's family of board games and EA's video game franchise of the same name. The show was hosted by Todd Newton. Burton Richardson was the announcer for the first two seasons; he was replaced by Stacey J. Aswad in the third season, and Andrew Kishino was hired for the fourth season. The 60-minute program debuted on October 10, 2010, on The Hub (formerly Discovery Kids, the network became Discovery Family on October 13, 2014); it was previewed on October 9, 2010, on its sister channel, TLC. Seasons 1 and 2 contained 26 and 30 episodes respectively. Seasons 3, 4 and 5 each contained 15 episodes. Season 2 premiered on Friday, September 2, 2011, with additional games being added. The games added to the second season included Cranium Brain Breaks (which replaced Guess Who? as the opening toss-up game), Green Scream, Ratuki Go-Round, Simon Flash, Operation Sam Dunk, Trouble Pop Quiz, and Spelling Bee. However games from the previous season were still kept.

On June 19, 2012, Family Game Night was renewed for a third season by The Hub, which premiered on September 23, 2012.

Hasbro Entertainment is an American production and distribution company owned and operated by American toy and multimedia company Hasbro and launched on August 16, 2023. It succeeds Allspark (previously known as Hasbro Studios) as Hasbro's primary media production and distribution company, and is also a successor to the family brands division of Canadian company Entertainment One, which Hasbro acquired along with the rest of the company on December 30, 2019, before selling all non-family assets to Lionsgate on December 27, 2023.