Milton Bradley Company in the context of "Hasbro"

A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the console, screen, speakers, and controls in one unit, allowing players to carry them and play them at any time or place.

In 1976, Mattel introduced the first handheld electronic game with the release of Auto Race. Later, several companies—including Coleco and Milton Bradley—made their own single-game, lightweight table-top or handheld electronic game devices. The first commercially successful handheld console was Merlin from 1978, which sold more than 5 million units. The first handheld game console with interchangeable cartridges is the Milton Bradley Microvision in 1979.

In the history of video games, the second-generation era refers to computer and video games, video game consoles, and handheld video game consoles available from 1976 to 1992. Notable platforms of the second generation include the Fairchild Channel F, Atari 2600, Intellivision, Odyssey 2, and ColecoVision. The generation began in November 1976 with the release of the Fairchild Channel F. This was followed by the Atari 2600 in 1977, Magnavox Odyssey² in 1978, Intellivision in 1979 and then the Emerson Arcadia 2001, ColecoVision, Atari 5200, and Vectrex, all in 1982. By the end of the era, there were over 15 different consoles. It coincided with, and was partly fueled by, the golden age of arcade video games. The generation also included the entry of handheld consoles, chiefly led by Nintendo’s foray into gaming led by the Blue Ocean philosophy of Gunpei Yokoi and the release of the Game & Watch in 1980. This peak era of popularity and innovation for the medium resulted in many games for second generation home consoles being ports of arcade games. Space Invaders, the first "killer app" arcade game to be ported, was released in 1980 for the Atari 2600, though earlier Atari-published arcade games were ported to the 2600 previously. Coleco packaged Nintendo's Donkey Kong with the ColecoVision when it was released in August 1982.

Built-in games, like those from the first generation, saw limited use during this era. Though the first generation Magnavox Odyssey had put games on cartridge-like circuit cards, the games had limited functionality and required TV screen overlays and other accessories to be fully functional. More advanced cartridges, which contained the entire game experience, were developed for the Fairchild Channel F, and most video game systems adopted similar technology. The first system of the generation and some others, such as the RCA Studio II, still came with built-in games while also being able to use cartridges. The popularity of game cartridges grew after the release of the Atari 2600. From the late 1970s to the mid-1990s, most home video game systems used cartridges until the technology was replaced by optical discs. The Fairchild Channel F was also the first console to use a microprocessor, which was the driving technology that allowed the consoles to use cartridges. Other technology such as screen resolution, color graphics, audio, and AI simulation was also improved during this era. The generation also saw the first handheld game cartridge system, the Microvision, which was released by toy company Milton Bradley in 1979.

Yahtzee is a dice game made by Milton Bradley (a company that has since been acquired and assimilated by Hasbro). It was first marketed under the name of Yahtzee by game entrepreneur Edwin S. Lowe in 1956. The game is a development of earlier dice games such as Poker Dice, Yacht and Generala. It is also similar to Yatzy, which is popular in Scandinavia.

The objective of the game is to score points by rolling five dice to make certain combinations. The dice can be rolled up to three times in a turn to try to make various scoring combinations and dice must remain in the box. A game consists of thirteen rounds. After each round, the player chooses which scoring category is to be used for that round. Once a category has been used in the game, it cannot be used again. The scoring categories have varying point values, some of which are fixed values and others for which the score depends on the value of the dice. A Yahtzee is five-of-a-kind and scores 50 points, the highest of any category. The winner is the player who scores the most points.

A zoetrope is a pre-film animation device that produces the illusion of motion, by displaying a sequence of drawings or photographs showing progressive phases of that motion. A zoetrope is a cylindrical variant of the phénakisticope, an apparatus suggested after the stroboscopic discs were introduced in 1833. The definitive version of the zoetrope, with replaceable film picture film strips, was introduced as a toy by Milton Bradley in 1866 and became very successful.

Parker Brothers (known as Parker outside of North America) was an American toy and game manufacturer which in 1991 became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. It remained family owned until bought in 1968, and branched into Nerf toys and media. Among its products were Monopoly, Clue (licensed from the British publisher and known as Cluedo outside of North America), Sorry!, Risk, Trivial Pursuit, Ouija, Aggravation, Bop It, Scrabble (under a joint partnership with Milton Bradley in the United States and Canada), and Probe. In the 21st century, the trade name ceased use, with former products being marketed under the "Hasbro Gaming" label, with the logo shown on Monopoly games.

Merlin (also known as Merlin The Electronic Wizard, stylized as MERLIN) is a handheld electronic game first made by Parker Brothers in 1978.

The game was invented by former NASA employee Bob Doyle, his wife Holly, and brother-in-law Wendl Thomis. Merlin is notable as one of the earliest and most popular handheld games, selling over 5 million units during its initial run, as well as one of the most long-lived, remaining popular throughout the 1980s. A version of the game was re-released in 2004 by the Milton Bradley Company.

The Microvision (aka Milton Bradley Microvision or MB Microvision) is the first handheld game console that used interchangeable cartridges and in that sense is reprogrammable. It was released by the Milton Bradley Company in November 1979 for a retail price of $49.99, equivalent to $221.00 in 2025.

The Microvision was designed by Jay Smith, the engineer who later designed the Vectrex video game console. The Microvision's combination of portability and a cartridge-based system led to moderate success, with Smith Engineering grossing $15 million in the first year of the system's release. However, its small game library, its small screen, and a lack of support from established home video game companies led to its discontinuation in 1981. According to Satoru Okada, the former head of Nintendo's R&D1 Department, the Microvision inspired the Game Boy, the follow-up to Game & Watch, after Nintendo designed around Microvision's limitations.

Battleship (also known as Battleships) is a strategy type guessing game for two players. It is played on ruled grids (paper or board) on which each player's fleet of warships are marked. The locations of the fleets are concealed from the other player. Players alternate turns calling "shots" at the other player's ships, and the objective of the game is to destroy the opposing player's fleet.

Battleship is known worldwide as a pencil and paper game which dates from World War I. It was published by various companies as a pad-and-pencil game in the 1930s and was released as a plastic board game by Milton Bradley in 1967. The game has spawned electronic versions, video games, smart device apps and a film.