Brand name in the context of BoPET

A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.

Labels have many uses, including promotion and providing information on a product's origin, the manufacturer (e.g., brand name), use, safety, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label.

In accounting, goodwill is an intangible asset recognized when a firm is purchased as a going concern. It reflects the premium that the buyer pays in addition to the net value of its other assets. Goodwill is often understood to represent the firm's intrinsic ability to acquire and retain customer business, where that ability is not otherwise attributable to brand name recognition, contractual arrangements or other specific factors. It is recognized only through an acquisition; it cannot be self-created. It is classified as an intangible asset on the balance sheet, since it can neither be seen nor touched.

Under U.S. GAAP and IFRS, goodwill is never amortized for public companies, because it is considered to have an indefinite useful life. On the other hand, private companies in the United States may elect to amortize goodwill over a period of ten years or less under an accounting alternative from the Private Company Council of the FASB. Instead, management is responsible for valuing goodwill every year and to determine if an impairment is required. If the fair market value goes below historical cost (what goodwill was purchased for), an impairment must be recorded to bring it down to its fair market value. However, an increase in the fair market value would not be accounted for in the financial statements.

Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their British Olympic team. The brand was developed after the nation's poor performance in the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. Officially, the team is the "Great Britain and Northern Ireland Olympic Team", although athletes from Northern Ireland may opt to compete under the auspices of the Olympic Federation of Ireland instead.

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products, services, or actions usually against the intentions of the trademark's owner.

A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., linoleum, bubble wrap, thermos, and aspirin. A trademark thus popularized is at risk of being challenged or revoked, unless the trademark owner works sufficiently to counter and prevent such broad use.

Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert Spear Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduced in the United States by Lever Brothers Company in 1918.

Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. The first color Trinitron system was released in October 1968. 100 million Trinitron systems had been sold by 1994.

Patent protection on the basic Trinitron design ran out in 1996, and it quickly faced a number of competitors at much lower prices. Sony ended production from Japanese plants in 2004, and stopped selling them in the United States and Canada in 2006. Sony continued to sell Trinitrons in China, India, and regions of South America using tubes delivered from their Singapore plant until it ended production in March 2008. During its lifespan, 280 million Trinitron tubes were built. At its peak, 20 million were made annually.

Ansco was the brand name of a photographic company based in Binghamton, New York, which produced photographic films, papers and cameras from the mid-19th century until the 1980s.

In the late 1880s, Ansco's predecessor, Anthony and Scovill, bought the Goodwin Camera & Film Company. Hannibal Goodwin invented flexible photographic film, which should have made Anthony and Scovill the leader in the amateur photography business. However, George Eastman copied the patented process and immediately set out to compete against Anthony and Scovill. The ruthless behavior of Eastman nearly drove the now-named Ansco out of business, but a settlement in 1905 saved the company from bankruptcy. Eastman Kodak got away cheaply in this legal proceeding. In 1928 Agfa of Germany merged with Ansco and allowed it to compete in the worldwide photographic market like its competitors, Kodak and Zeiss. This joint company added many Agfa cameras and accessories to its sales in the USA as a result. In the months after the bombing of Pearl Harbor, the US Government seized Agfa-Ansco. This now government-run business continued to survive as a hostile alien property (under government control into the 1960s). During this period, the organization was renamed GAF (General Aniline & Film Corporation). Throughout the postwar period the concern sold rebadged versions of cameras made by other manufacturers, including Agfa and Chinon. A Minolta-built Ansco model was the first 35 mm camera in outer space, and their film was used in space, too.

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particular to the merchant, but typically priced lower and perceived as lower quality. The term off brand is sometimes used. In the United Kingdom, these products are often referred to as "own brand" items.

An anglicism is a word or construction borrowed from English by another language. Due to the global dominance of English in the 20th and 21st centuries, many English terms have become widespread in other languages. Technology-related English words like internet and computer are prevalent across the globe, as there are no pre-existing words for them. English words are sometimes imported verbatim and sometimes adapted to the importing language in a process similar to anglicisation. In languages with non-Latin alphabets, these borrowed words can be written in the Latin alphabet anyway, resulting in a text made up of a mixture of scripts; other times they are transliterated. Transliteration of English and other foreign words into Japanese generally uses the katakana script.

In some countries, such anglicisation is seen as relatively benign, and the use of English words may even take on a chic aspect; in Japan, marketing products for the domestic market often involves using English or pseudo-English brand names and slogans. In other countries, anglicisation is seen much more negatively, and there are efforts by public-interest groups and governments to reverse the trend. It is also important to note that while the word anglicism is rooted in the word English, the process does not necessarily denote anglicisms from England. It can also involve terms or words from all varieties of English so that it becomes necessary to use the term Americanism for the loan words originating from the United States.

Lord & Taylor was a chain of American department stores. Samuel Lord and George Washington Taylor opened the first Lord & Taylor store on the Lower East Side of Manhattan in 1826. The flagship store in Midtown Manhattan opened 1914 but closed 2019. At its largest in the 2000s, the chain had 86 brick-and-mortar stores. The company declared bankruptcy in 2020 and closed in 2021.

To pay the company's creditors, the trustee in bankruptcy sold the company's intellectual property (mainly the brand name) to the Saadia Group, which attempted to relaunch the brand as a web store. Saadia defaulted on its obligations to the company's creditors in March 2024. Regal Brands Global bought the brand from the creditors in September 2024.

Delta Connection is a brand name under which Delta Air Lines has air service agreements with domestic regional air carriers that feed traffic to their network by serving passengers primarily in small and medium-sized cities in the domestic market, allowing a better match of capacity with demand in these markets. These include Delta's wholly owned subsidiary Endeavor Air and its third-party contractors Republic Airways and SkyWest Airlines.

These agreements are primarily capacity purchase arrangements, where Delta controls scheduling, pricing, reservations, ticketing, and seat inventories for the flights. Delta is entitled to all ticket, cargo, mail, in-flight, and ancillary revenues from these flights, while paying the regional airlines a defined amount based on their operating costs and market rates. These capacity purchase agreements are typically long-term, often lasting at least ten years with an option to extend. Some agreements grant Delta the right to terminate or remove certain aircraft for convenience at specific future dates. Additionally, SkyWest Airlines operates some flights under a revenue proration agreement, which divides the revenue for connecting flight itineraries based on a fixed dollar or percentage division.

Fordson was a brand name of tractors and trucks. It was used on a range of mass-produced general-purpose tractors manufactured by Henry Ford & Son Inc from 1917 to 1920, by Ford Motor Company (U.S.) and Ford Motor Company Ltd (U.K.) from 1920 to 1928, and by Ford Motor Company Ltd (U.K.) alone from 1929 to 1964. The latter (Ford of Britain) also later built trucks and vans under the Fordson brand.

After 1964, the Fordson name was dropped and all Ford tractors were simply badged as Fords in both the UK and the US.

Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention.

Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, because it has gained popularity amongst consumers, it is frequently used as a term to identify any tissue, even if it is from a competing brand. Q-tips and band-aids would be other examples of this.

BoPET (biaxially oriented polyethylene terephthalate) is a polyester film made from stretched polyethylene terephthalate (PET) and is used for its high tensile strength, chemical stability, dimensional stability, transparency reflectivity, and electrical insulation. When metallized, it has gas and moisture barrier properties. The film is "biaxially oriented", which means that the polymer chains are oriented parallel to the plane of the film, and therefore oriented over two axes. A variety of companies manufacture boPET and other polyester films under different brand names. In the UK and US, the best-known trade names are Mylar, Melinex, Lumirror and Hostaphan. It was the first biaxially oriented polymer to be manufactured on a mass commercial scale.

Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.

The product was first released in 1992. Since that time, the product line has expanded to include Balance Bar, Balance Gold, Balance Trail Mix, Balance Plus, Balance CarbWell, Balance Gold Crunch, Balance Outdoor, Balance Organic, Balance 100 Calories, Balance Bare, and 40-30-30 Balance Drink Mix. Balance Bar is a subsidiary of NBTY.

Mace is the brand name of an early type of aerosol self-defense spray invented by Alan Lee Litman in the 1960s. The first commercial product of its type, Litman's design packaged phenacyl chloride (CN) tear gas dissolved in hydrocarbon solvents into a small aerosol spray can, usable in many environments and strong enough to act as a deterrent and incapacitant when sprayed in the face.

A generic trademark, its popularity led to the name "mace" being commonly used for other defense sprays regardless of their composition, and for the term "maced" to be used to reference being pepper sprayed. It is unrelated to the spice mace.

A breathalyzer or breathalyser (a portmanteau of breath and analyzer/analyser), also called an alcohol meter, is a device for measuring breath alcohol content (BrAC). It is commonly utilized by law enforcement officers whenever they initiate traffic stops. The name is a genericized trademark of the Breathalyzer brand name of instruments developed by inventor Robert Frank Borkenstein in the 1950s.