Brand name in the context of "Breathalyzer"

A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling.

Labels have many uses, including promotion and providing information on a product's origin, the manufacturer (e.g., brand name), use, safety, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label.

In accounting, goodwill is an intangible asset recognized when a firm is purchased as a going concern. It reflects the premium that the buyer pays in addition to the net value of its other assets. Goodwill is often understood to represent the firm's intrinsic ability to acquire and retain customer business, where that ability is not otherwise attributable to brand name recognition, contractual arrangements or other specific factors. It is recognized only through an acquisition; it cannot be self-created. It is classified as an intangible asset on the balance sheet, since it can neither be seen nor touched.

Under U.S. GAAP and IFRS, goodwill is never amortized for public companies, because it is considered to have an indefinite useful life. On the other hand, private companies in the United States may elect to amortize goodwill over a period of ten years or less under an accounting alternative from the Private Company Council of the FASB. Instead, management is responsible for valuing goodwill every year and to determine if an impairment is required. If the fair market value goes below historical cost (what goodwill was purchased for), an impairment must be recorded to bring it down to its fair market value. However, an increase in the fair market value would not be accounted for in the financial statements.

Team GB is the brand name used since 1999 by the British Olympic Association (BOA) for their British Olympic team. The brand was developed after the nation's poor performance in the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete's particular sport. Officially, the team is the "Great Britain and Northern Ireland Olympic Team", although athletes from Northern Ireland may opt to compete under the auspices of the Olympic Federation of Ireland instead.

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products, services, or actions usually against the intentions of the trademark's owner.

A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., linoleum, bubble wrap, thermos, and aspirin. A trademark thus popularized is at risk of being challenged or revoked, unless the trademark owner works sufficiently to counter and prevent such broad use.

Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert Spear Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduced in the United States by Lever Brothers Company in 1918.

Trinitron was Sony's brand name for its line of aperture-grille-based CRTs used in television sets and computer monitors. It was one of the first television systems to enter the market since the 1950s. The first color Trinitron system was released in October 1968. 100 million Trinitron systems had been sold by 1994.

Patent protection on the basic Trinitron design ran out in 1996, and it quickly faced a number of competitors at much lower prices. Sony ended production from Japanese plants in 2004, and stopped selling them in the United States and Canada in 2006. Sony continued to sell Trinitrons in China, India, and regions of South America using tubes delivered from their Singapore plant until it ended production in March 2008. During its lifespan, 280 million Trinitron tubes were built. At its peak, 20 million were made annually.

Ansco was the brand name of a photographic company based in Binghamton, New York, which produced photographic films, papers and cameras from the mid-19th century until the 1980s.

In the late 1880s, Ansco's predecessor, Anthony and Scovill, bought the Goodwin Camera & Film Company. Hannibal Goodwin invented flexible photographic film, which should have made Anthony and Scovill the leader in the amateur photography business. However, George Eastman copied the patented process and immediately set out to compete against Anthony and Scovill. The ruthless behavior of Eastman nearly drove the now-named Ansco out of business, but a settlement in 1905 saved the company from bankruptcy. Eastman Kodak got away cheaply in this legal proceeding. In 1928 Agfa of Germany merged with Ansco and allowed it to compete in the worldwide photographic market like its competitors, Kodak and Zeiss. This joint company added many Agfa cameras and accessories to its sales in the USA as a result. In the months after the bombing of Pearl Harbor, the US Government seized Agfa-Ansco. This now government-run business continued to survive as a hostile alien property (under government control into the 1960s). During this period, the organization was renamed GAF (General Aniline & Film Corporation). Throughout the postwar period the concern sold rebadged versions of cameras made by other manufacturers, including Agfa and Chinon. A Minolta-built Ansco model was the first 35 mm camera in outer space, and their film was used in space, too.