Market dominance strategies in the context of "Genericized trademark"

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⭐ Core Definition: Market dominance strategies

Market dominance is the control of an economic market by a firm. A dominant firm possesses the power to affect competition and influence market price. A firm's dominance is a measure of the power of a brand, product, service, or firm, relative to competitive offerings, whereby a dominant firm can behave independent of their competitors or consumers, and without concern for resource allocation. Dominant positioning is both a legal concept and an economic concept and the distinction between the two is important when determining whether a firm's market position is dominant.

Abuse of market dominance is an anti-competitive practice, however dominance itself is legal.

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👉 Market dominance strategies in the context of Genericized trademark

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products, services, or actions usually against the intentions of the trademark's owner.

A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., linoleum, bubble wrap, thermos, and aspirin. A trademark thus popularized is at risk of being challenged or revoked, unless the trademark owner works sufficiently to counter and prevent such broad use.

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