Advertising in the context of Mind share

Commerce is the organized system of activities, functions, procedures and institutions that directly or indirectly contribute to the smooth, unhindered exchange of goods, services, and other things of value—predominantly through transactional processes—at the right time, place, quantity, quality and price through various channels among the original producers and the final consumers within local, regional, national or international economies. The diversity in the distribution of natural resources, differences of human needs and wants, and division of labour along with comparative advantage are the principal factors that give rise to commercial exchanges.

Commerce consists of trade and aids to trade (i.e. auxiliary commercial services) taking place along the entire supply chain. Trade is the exchange of goods (including raw materials, intermediate and finished goods) and services between buyers and sellers in return for an agreed-upon price at traditional (or online) marketplaces. It is categorized into domestic trade, including retail and wholesale as well as local, regional, inter-regional and international/foreign trade (encompassing import, export and entrepôt/re-export trades). The exchange of currencies (in foreign exchange markets), commodities (in commodity markets/exchanges) and securities and derivatives (in stock exchanges and financial markets) in specialized exchange markets, typically operating under the domain of finance and investment, also falls under the umbrella of trade. On the other hand, auxiliary commercial activities (aids to trade) which can facilitate trade include commercial intermediaries, banking, credit financing and related services, transportation, packaging, warehousing, communication, advertising and insurance. Their purpose is to remove hindrances related to direct personal contact, payments, savings, funding, separation of place and time, product protection and preservation, knowledge and risk.

Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.

Narrowly, mass communication is the transmission of messages to many recipients at a time. However, mass communication can be broadly understood as the process of extensive circulation of information within regions and across the globe.

Computer graphics deals with generating images and art with the aid of computers. Computer graphics is a core technology in digital photography, film, video games, digital art, cell phone and computer displays, and many specialized applications. A great deal of specialized hardware and software has been developed, with the displays of most devices being driven by computer graphics hardware. It is a vast and recently developed area of computer science. The phrase was coined in 1960 by computer graphics researchers Verne Hudson and William Fetter of Boeing. It is often abbreviated as CG, or typically in the context of film as computer generated imagery (CGI). The non-artistic aspects of computer graphics are the subject of computer science research.

Computer graphics is responsible for displaying art and image data effectively and meaningfully to the consumer. It is also used for processing image data received from the physical world, such as photo and video content. Computer graphics development has had a significant impact on many types of media and has revolutionized animation, movies, advertising, and video games in general.

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. Through collaboration between companies within a sector, a trade association coordinates public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.

Trade associations and other industry groups are politically influential in the United States, United Kingdom, and other countries, lobbying elected officials, regulators, and other policymakers. They also invest heavily in publishing, advertising, and other forms of issue advocacy.

The economy of New York City encompasses the largest municipal and regional economy in the United States. In 2023, the New York City Metropolitan Area generated a GMP of US$2.299 trillion. Anchored by Wall Street in Lower Manhattan, New York City has been characterized as the world's premier fintech and financial center. The city is home to the New York Stock Exchange (NYSE, on Wall Street) and Nasdaq (headquartered in Times Square), the world's two largest stock exchanges by both market capitalization and trading activity.

New York City, with its center in Manhattan, is the world's leading center of banking, finance, and communication. Many of the world's largest corporations are headquartered in Manhattan. The borough contained over 500 million square feet (46.5 million m) of office space in 2015, making it the largest office market in the United States. Midtown Manhattan, with nearly 400 million square feet (37.2 million m) that same year, is the largest central business district in the world. New York City is distinctive for its high concentrations of advanced service sector firms in the law, accountancy, banking, and management consultancy fields. It is the top global center for the advertising industry, which is metonymously called "Madison Avenue". Silicon Alley, metonymous for New York's broad-spectrum high technology sphere, continues to expand.

In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.

A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.

In marketing, positioning is the mental perception of a product or brand by customers. Brand and product positioning methods include product differentiation, advertising, market segmentation, and business models such as the marketing mix.

The origins of the concept of positioning concept are unclear. Scholars suggest that it may have emerged from the burgeoning advertising industry in the period following World War I. The concept was popularised by advertising executives Al Ries and Jack Trout and further developed by academics Schaefer and Kuehlwein, who extended the concept to include the meaning carried by a brand. Positioning is now a regular marketing activity and forms part of overarching marketing strategy theory.

The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18.

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.

Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology.

Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.

This style of communication relies on the way one's brain perceives outside images. These images come together within the human brain making it as if the brain is what is actually viewing the particular image. Visual communication has been proven to be unique when compared to other verbal or written languages because of its more abstract structure. It stands out for its uniqueness, as the interpretation of signs varies on the viewer's field of experience. The brain then tries to find meaning from the interpretation. The interpretation of imagery is often compared to the set alphabets and words used in oral or written languages. Another point of difference found by scholars is that, though written or verbal languages are taught, sight does not have to be learned and therefore people of sight may lack awareness of visual communication and its influence in their everyday life. Many of the visual elements listed above are forms of visual communication that humans have been using since prehistoric times. Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs. Outside the different types of characteristics and elements, there are seven components of visual communication: color, shape, tones, texture, figure-ground, balance, and hierarchy.

The Parsons School of Design is a private art and design college under The New School located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhattan art academies in protest of limited creative autonomy, Parsons is one of the oldest schools of art and design in New York.

Parsons was the first school to offer programs in fashion design, interior design, advertising, graphic design, transdisciplinary design, and lighting design. Parsons became the first American school to found a satellite school abroad when it established the Paris Ateliers in 1921. It remains the first and only private art and design school to affiliate with a private national research university, in 1970 when it became one of the divisions of The New School. Organized in five departments, the school offers undergraduate and graduate programs in a range of disciplines in art and design with students also able to combine additional classes and majors in other colleges of The New School.

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television.The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "day-part").

The Arabic chat alphabet, also known as Arabizi, Arabeezi, Arabish, Franco-Arabic or simply Franco (from French: franco-arabe) refer to the romanized alphabets for informal Arabic dialects in which Arabic script is transcribed or encoded into a combination of Latin script and Western Arabic numerals. These informal chat alphabets were originally used primarily by youth in the Arab world in very informal settings—especially for communicating over the Internet or for sending messages via cellular phones—though use is not necessarily restricted by age anymore and these chat alphabets have been used in other media such as advertising.

These chat alphabets differ from more formal and academic Arabic transliteration systems, in that they use numerals and multigraphs instead of diacritics for letters such as ṭāʾ (ط) or ḍād (ض) that do not exist in the basic Latin script (ASCII), and in that what is being transcribed is an informal dialect and not Standard Arabic. These Arabic chat alphabets also differ from each other, as each is influenced by the particular phonology of the Arabic dialect being transcribed and the orthography of the dominant European language in the area—typically the language of the former colonists, and typically either French or English.

A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular science and religious), and their tones or approach (e.g., works of satire or humor). Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event.

Art director is a title for a variety of similar job functions in advertising, marketing, publishing, the performing arts (including theater, film, television, and animation), fashion, the Internet, and video games.

Art director's role is to supervise the visual style and images of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style(s) to use, and when to use motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between contributors' ideas.

Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour.

A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports, art, science, and religions. They often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, sudoku puzzles, editorial cartoons, comic strips, and advice columns.

Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely.