Tumblr in the context of "Emo subculture"

Instapoetry is a style of written poetry that emerged after the advent of social media, especially on Instagram. The term has been used to describe poems written specifically for being shared online, most commonly on Instagram, but also other platforms including Twitter, Tumblr, and TikTok.

The style usually consists of short, direct lines in aesthetically pleasing fonts that are sometimes accompanied by an image or drawing, often without rhyme schemes or meter, and dealing with commonplace themes. Literary critics, poets, and writers have contended with Instapoetry's focus on brevity and plainness compared to traditional poetry, criticizing it for reproducing rather than subverting normative ideas on social media platforms that favor popularity and accessibility over craft and depth.

Vaporwave is a microgenre of electronic music, an Internet aesthetic and meme that emerged in the late 2000s-early 2010s and became well known in 2015. It is defined partly by its slowed-down, chopped and screwed samples of smooth jazz, elevator music, R&B, and lounge music from the 1980s and 1990s, similar to synthwave. The surrounding subculture is sometimes associated with an ambiguous or satirical take on consumer capitalism and pop culture, and tends to be characterized by a nostalgic or surrealist engagement with the popular entertainment, technology and advertising of previous decades. Visually, it incorporates 1990s Web design and imagery, glitch art, anime, stylized Ancient Greek or Roman sculptures, Memphis Design geometric shapes, 3D-rendered objects, and cyberpunk tropes in its cover artwork and music videos.

Vaporwave originated as an ironic variant of chillwave, evolving from hypnagogic pop as well as similar retro-revivalist and post-Internet motifs that had become fashionable in underground digital music and art scenes of the era, such as Tumblr's seapunk. The style was pioneered by producers such as James Ferraro, Daniel Lopatin and Ramona Langley, who each used various pseudonyms. In 2010, Lopatin would release the influential cassette tape Chuck Person's Eccojams Vol. 1, which was later followed by Ferraro's Far Side Virtual. After Langley's album Floral Shoppe (2011) established a blueprint for the genre, the movement built an audience on sites such as Last.fm, Reddit and 4chan while a flood of new acts, also operating under online pseudonyms, turned to Bandcamp for distribution.

Microblogging is a form of blogging using short posts without titles known as microposts or status updates. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as X (Twitter), Threads, Tumblr, Mastodon, and Bluesky can be viewed as collections of microblogs.

As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization.

Internet aesthetics are visual styles, subcultures, and thematic trends that originated or proliferated primarily through the Internet. Originally emerging out of the early online blogosphere among Millennials in the late 2000s and gaining significant cultural traction throughout the 2010s and 2020s amongst Gen Z. Internet aesthetics encompass a wide range of niche communities and visual identities associated with contemporary youth subcultures defined by their digital circulation, curated imagery, and symbolic references to technology, nostalgia, and alternative culture, typically blending elements of fashion, music, visual art, and memes.

These aesthetics were originally often associated with early blog-based platforms such as Tumblr. By the late 2010s to early 2020s, they evolved to encompass social media platforms like TikTok and Instagram, with the COVID-19 lockdowns being linked to the wider proliferation of these aesthetics online. Notable internet aesthetics include Seapunk, Vaporwave, Cottagecore, Goblincore, Gorpcore, E-girls and E-boys, Dark academia, and 2020 Alt.

Seapunk is a subculture and internet aesthetic that originated on Tumblr in 2011. It is associated with an aquatic-themed style of fashion, 3D net art, iconography, and allusions to popular culture of the 1990s. The advent of seapunk also spawned its own electronic music microgenre, featuring elements of Southern hip hop and pop music and R&B music of the 1990s. Seapunk gained limited popularity as it spread through the Internet, although it was said to have developed a Chicago club scene.

Microblogging is a form of blogging using short posts without titles known as microposts or status updates. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as X (Twitter), Threads, Tumblr, Mastodon, Bluesky and Notes can be viewed as collections of microblogs.

As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now", to the thematic, such as "sports cars". Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization.