Music video in the context of "Vaporwave"

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⭐ Core Definition: Music video

A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. They can be commercially issued on home video, either as video albums or video singles. The format has been described by various terms including "", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video".

While musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, promotional music videos started becoming popular into the 1960s and the music video rose to prominence in the 1980s when American TV channel MTV based its format around the medium.

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👉 Music video in the context of Vaporwave

Vaporwave is a microgenre of electronic music, an Internet aesthetic and meme that emerged in the late 2000s-early 2010s and became well known in 2015. It is defined partly by its slowed-down, chopped and screwed samples of smooth jazz, elevator music, R&B, and lounge music from the 1980s and 1990s, similar to synthwave. The surrounding subculture is sometimes associated with an ambiguous or satirical take on consumer capitalism and pop culture, and tends to be characterized by a nostalgic or surrealist engagement with the popular entertainment, technology and advertising of previous decades. Visually, it incorporates 1990s Web design and imagery, glitch art, anime, stylized Ancient Greek or Roman sculptures, Memphis Design geometric shapes, 3D-rendered objects, and cyberpunk tropes in its cover artwork and music videos.

Vaporwave originated as an ironic variant of chillwave, evolving from hypnagogic pop as well as similar retro-revivalist and post-Internet motifs that had become fashionable in underground digital music and art scenes of the era, such as Tumblr's seapunk. The style was pioneered by producers such as James Ferraro, Daniel Lopatin and Ramona Langley, who each used various pseudonyms. In 2010, Lopatin would release the influential cassette tape Chuck Person's Eccojams Vol. 1, which was later followed by Ferraro's Far Side Virtual. After Langley's album Floral Shoppe (2011) established a blueprint for the genre, the movement built an audience on sites such as Last.fm, Reddit and 4chan while a flood of new acts, also operating under online pseudonyms, turned to Bandcamp for distribution.

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Music video in the context of Casting (performing arts)

In the performing arts industry such as theatre, film, or television, casting, or a casting call, is a pre-production process for selecting a certain type of actor, dancer, singer, or extra to land the role of a character in a script, screenplay, or teleplay. This process may be used for a motion picture, television program, documentary film, music video, play, or advertisement intended for an audience.

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Music video in the context of MTV

MTV (originally an initialism of Music Television) is an American cable television channel and the flagship property of the MTV Entertainment Group, a sub-division of the Paramount Media Networks division of Paramount Skydance. Launched on August 1, 1981, the channel originally aired music videos and related music entertainment programming guided by television personalities known as video jockeys (VJs). MTV soon began establishing its presence overseas, eventually gaining an unprecedented cult following and becoming one of the major factors in cable programming's rise to fame, leading American corporations to dominate the television economy in the 1990s.

In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023, MTV is available to approximately 67 million pay television households in the United States, down from its 2011 peak of 99 million households.

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Music video in the context of Like a Virgin (song)

"Like a Virgin" is a song recorded by American singer Madonna from her second album of the same name. The song was written and composed by Tom Kelly and Billy Steinberg, and it was released as the album's lead single on October 31, 1984. A dance song with two hooks, Madonna sings in a high register while a continuous arrangement of synths are heard along the bassline. The song's lyrics are ambiguous, consisting of hidden innuendos and open to various interpretations.

Upon release, "Like a Virgin" received positive reviews from music critics, who frequently singled out Madonna's vocals. It became her first number-one in the Billboard Hot 100, and topped the charts in Australia and Canada, while reaching the top ten elsewhere; "Like a Virgin" has sold over six million copies worldwide. The accompanying music video was directed by Mary Lambert, and showed Madonna sailing down the canals of Venice in a gondola, as well as roaming around a castle wearing a white wedding dress. The video received positive feedback; authors singled out the expression of Venetian vitality, and noted references to Saint Mark.

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Music video in the context of Record company

A record label or record company is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, artist financing and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.

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Music video in the context of Video art

Video art is an art form which relies on using video technology as a visual and audio medium. Video art emerged during the late 1960s as new consumer video technology such as video tape recorders became available outside corporate broadcasting. Video art can take many forms: recordings that are broadcast; installations viewed in galleries or museums; works either streamed online, or distributed as video tapes, or on DVDs; and performances which may incorporate one or more television sets, video monitors, and projections, displaying live or recorded images and sounds.

Video art is named for the original analog video tape, which was the most commonly used recording technology in much of the form's history into the 1990s. With the advent of digital recording equipment, many artists began to explore digital technology as a new way of expression. Video art does not necessarily rely on the conventions that define theatrical cinema. It may not use actors, may contain no dialogue, and may have no discernible narrative or plot. Video art also differs from cinema subcategories such as avant garde cinema, short films, and experimental film.

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Music video in the context of Video jockey

A video jockey (abbreviated VJ or sometimes veejay) is an announcer or host who introduces music videos and live performances on commercial music television channels such as MTV, VH1, MuchMusic and Channel V.

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Music video in the context of Hit record

A hit song, also known as a hit record, hit single, or simply hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although hit song means any widely played or big-selling song, the specific term hit record usually refers to a single that has appeared in an official music chart through repeated radio airplay audience impressions or significant streaming data and commercial sales.

Prior to the dominance of recorded music, commercial sheet music sales of individual songs were similarly promoted and tracked as singles and albums are now. For example, in 1894, Edward B. Marks and Joe Stern released The Little Lost Child, which sold more than a million copies nationwide, based mainly on its success as an illustrated song, analogous to what later became music videos.

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Music video in the context of Karaoke

Karaoke (カラオケ) is a type of interactive entertainment system usually offered in nightclubs and bars, where people sing along to pre-recorded accompaniment using a microphone.

Its musical content is an instrumental rendition of a well-known popular song. In recent times, lyrics are typically displayed on a video screen, along with a moving symbol, changing colour, or music video images, to guide the singer. In Chinese-speaking countries and regions such as mainland China, Hong Kong, Taiwan, and Singapore, a karaoke box is called a KTV. The global karaoke market has been estimated to be worth nearly $10 billion.

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