Consumer capitalism in the context of "Vaporwave"

Dialectic of Enlightenment (German: Dialektik der Aufklärung) is a work of philosophy and social criticism written by Frankfurt School philosophers Max Horkheimer and Theodor W. Adorno. The text, published in 1947, is a revised version of what the authors originally had circulated among friends and colleagues in 1944 under the title of Philosophical Fragments (German: Philosophische Fragmente).

One of the core texts of critical theory, Dialectic of Enlightenment explores the socio-psychological status quo that had been responsible for what the Frankfurt School considered the failure of the Enlightenment. They argue that its failure culminated in the rise of Fascism, Stalinism, the culture industry and mass consumer capitalism. Rather than liberating humanity as the Enlightenment had promised, they argue it had resulted in the opposite: in totalitarianism, and new forms of barbarism and social domination.

"Macaroni" (formerly spelled "maccaroni") was a pejorative term used to describe a fashionable fellow of 18th-century Britain. Stereotypically, men in the macaroni subculture dressed, spoke, and behaved in an unusually epicene and androgynous manner. The term "macaroni" pejoratively referred to a man who "exceeded the ordinary bounds of fashion" in terms of high-end clothing, fastidious eating, and gambling. He mixed Continental affectations with his British nature, like a practitioner of macaronic verse (which mixed English and Latin to comic effect), laying himself open to satire.

The macaronis became seen in stereotyped terms in Britain, being seen as a symbol of inappropriate bourgeois excess, effeminacy, and possible homosexuality – which was then legally viewed as sodomy. At the time, homosexuality was frowned upon, and was even punishable by death. Many modern critics view the macaroni as representing a general change in 18th-century British society such as political change, class consciousness, new nationalisms, commodification, and consumer capitalism. The macaroni was the Georgian era precursor to the dandy of the Regency and Victorian eras.