Niche market in the context of "Boutique"

A "mass market" is a market for goods produced on a large scale for a significant number of end consumers. A mass market differs from a niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.

Commercialisation or commercialization is the process of introducing a new product or production method into commerce—making it available on the market. The term often connotes especially entry into the mass market (as opposed to entry into earlier niche markets), but it also includes a move from the laboratory into (even limited) commerce. Many technologies begin in a research and development laboratory or in an inventor's workshop and may not be practical for commercial use in their infancy (as prototypes). The "development" segment of the "research and development" spectrum requires time and money as systems are engineered with a view to making the product or method a paying commercial proposition.

The product launch of a new product is the final stage of new product development – at this point advertising, sales promotion, and other marketing efforts encourage commercial adoption of the product or method. Beyond commercialization (in which technologies enter the business world) can lie consumerization (in which they become consumer goods, as for example when computers went from the laboratory to the enterprise and then to the home, pocket, or body).

A self-help book is a book or text that is written with the intention to instruct its readers how to solve their personal problems. They take their name from Self-Help, an 1859 best-selling book by Samuel Smiles, but are sometimes known and classified as "self-improvement" books and media. Self-help books moved from a position in a niche market to much wider adoption and use in the late twentieth century.

A cult following is a group of fans who are highly dedicated to a person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The latter is often called a cult classic. A film, book, musical artist, television series, or video game, among other things, is said to have a cult following when it has a very passionate fanbase.

A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a community. Cult followings are also commonly associated with niche markets. Cult media are often associated with underground culture, and are considered too eccentric or anti-establishment to be appreciated by the general public or to be widely commercially successful.

Between 1992 and 2023, the worldwide usage of photovoltaics (PV) increased exponentially. During this period, it evolved from a niche market of small-scale applications to a mainstream electricity source. From 2016 to 2022, PV has seen an annual capacity and production growth rate of around 26%, doubling approximately every three years.

When solar PV systems were first recognized as a promising renewable energy technology, subsidy programs, such as feed-in tariffs, were implemented by a number of governments in order to provide economic incentives for investments. For several years, growth was mainly driven by Japan and pioneering European countries. As a consequence, cost of solar declined significantly due to experience curve effects like improvements in technology and economies of scale. Several national programs were instrumental in increasing PV deployment, such as the Energiewende in Germany, the Million Solar Roofs project in the United States, and China's 2011 five-year-plan for energy production. Since then, deployment of photovoltaics has gained momentum on a worldwide scale, increasingly competing with conventional energy sources. In the early 21st century a market for utility-scale plants emerged to complement rooftop and other distributed applications. By 2015, some 30 countries had reached grid parity.

An academic library is a library that is attached to a higher education institution, which supports the curriculum and the research of the university faculty and students. According to the National Center for Education Statistics, there are an estimated 3,700 academic libraries in the United States. Class reading materials, intended to supplement lectures by the instructor and housed in academic libraries, have historically known as "reserves". Before electronic resources became available, the reserves were supplied as actual books or as photocopies of appropriate journal articles. Modern academic libraries provide access to electronic resources.

Academic libraries must determine a focus for collection development since comprehensive collections are not feasible. Librarians do this by identifying the needs of the faculty, student body, the mission and academic programs of the college or university. When there are particular areas of specialization in academic libraries, these are often referred to as niche collections. These collections are often the basis of a special collection department and they may include original papers, manuscripts, artwork, and artifacts written or created by a single author or about a specific subject.

An art film, arthouse film, or specialty film is an independent film aimed at a niche market rather than a mass market audience. It is "intended to be a serious, artistic work, often experimental and not designed for mass appeal", "made primarily for aesthetic reasons rather than commercial profit", and containing "unconventional or highly symbolic content".

Film critics and film studies scholars typically define an art film as possessing "formal qualities that mark them as different from mainstream Hollywood films". These qualities can include (among other elements) a sense of social realism; an emphasis on the authorial expressiveness of the director; and a focus on the thoughts, dreams, or motivations of characters, as opposed to the unfolding of a clear, goal-driven story. Film scholars David Bordwell and Barry Keith Grant describe art cinema as "a film genre, with its own distinct conventions".