A "mass market" is a market for goods produced on a large scale for a significant number of end consumers. A mass market differs from a niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
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👉 Mass market in the context of Art cinema
An art film, arthouse film, or specialty film is an independent film aimed at a niche market rather than a mass market audience. It is "intended to be a serious, artistic work, often experimental and not designed for mass appeal", "made primarily for aesthetic reasons rather than commercial profit", and containing "unconventional or highly symbolic content".
Film critics and film studies scholars typically define an art film as possessing "formal qualities that mark them as different from mainstream Hollywood films". These qualities can include (among other elements) a sense of social realism; an emphasis on the authorial expressiveness of the director; and a focus on the thoughts, dreams, or motivations of characters, as opposed to the unfolding of a clear, goal-driven story. Film scholars David Bordwell and Barry Keith Grant describe art cinema as "a film genre, with its own distinct conventions".
In this Dossier
Mass market in the context of Song
A song is a musical composition performed by the human voice. The voice often carries the melody (a series of distinct and fixed pitches) using patterns of sound and silence. Songs have a structure, such as the common ABA form, and are usually made of sections that are repeated or performed with variation later. A song without instruments is said to be a cappella.
Written words created specifically for music, or for which music is specifically created, are called lyrics. If a pre-existing poem is set to composed music in the classical tradition, it is called an art song. Songs that are sung on repeated pitches without distinct contours and patterns that rise and fall are called chants. Songs composed in a simple style that are learned informally by ear are often referred to as folk songs. Songs composed for the mass market, designed to be sung by professional singers who sell their recordings or live shows, are called popular songs. These songs, which have broad appeal, are often composed by professional songwriters, composers, and lyricists; art songs are composed by trained classical composers for concert or recital performances. Songs are performed in studios and an audio recording is made, or they are performed live for audience. (In some cases a song may be performed live and simultaneously recorded.) Songs may also appear in theatre (e.g., opera), films and TV shows.
Mass market in the context of PC game
A personal computer game, or abbreviated PC game, also known as a computer game, is a video game played on a personal computer (PC). The term PC game has been popularly used since the 1990s referring specifically to games on "Wintel" (Microsoft Windows software/Intel hardware) which has dominated the computer industry since.
Mainframe and minicomputer games are a precursor to personal computer games. Home computer games became popular following the video game crash of 1983. In the 1990s, PC games lost mass market traction to console games on the fifth generation such as the Sega Saturn, Nintendo 64 and PlayStation. They are enjoying a resurgence in popularity since the mid-2000s through digital distribution on online service providers. Personal computers as well as general computer software are considered synonymous with IBM PC compatible systems; while mobile devices – smartphones and tablets, such as those running on Android or iOS platforms – are also PCs in the general sense as opposed to console or arcade machine. Historically, it also included games on systems from Apple Computer, Atari Corporation, Commodore International and others. Microsoft Windows utilizing Direct3D become the most popular operating system for PC games in the 2000s. Games utilizing 3D graphics generally require a form of graphics processing unit, and PC games have been a major influencing factor for the development and marketing of graphics cards. Emulators are able to play games developed for other platforms. The demoscene originated from computer game cracking.
Mass market in the context of Commercialization
Commercialisation or commercialization is the process of introducing a new product or production method into commerce—making it available on the market. The term often connotes especially entry into the mass market (as opposed to entry into earlier niche markets), but it also includes a move from the laboratory into (even limited) commerce. Many technologies begin in a research and development laboratory or in an inventor's workshop and may not be practical for commercial use in their infancy (as prototypes). The "development" segment of the "research and development" spectrum requires time and money as systems are engineered with a view to making the product or method a paying commercial proposition.
The product launch of a new product is the final stage of new product development – at this point advertising, sales promotion, and other marketing efforts encourage commercial adoption of the product or method. Beyond commercialization (in which technologies enter the business world) can lie consumerization (in which they become consumer goods, as for example when computers went from the laboratory to the enterprise and then to the home, pocket, or body).