My Little Pony (MLP) is a toyline and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies and manes, with a unique symbol on one or both sides of their flanks; recent incarnations refer to such symbols as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a "generation" by the show's collectors and fans. The franchise is mainly targeted at young girls and their parents, although in the 2010s, it gained a cult following among adult men.
Following the original My Pretty Pony introduced in 1981, the first My Little Pony toy line launched 1982 and ran until 1992 in the United States and 1995 globally. The success of the toys led to several animated adaptations, including two TV specials, a feature-length film, and two television series. Despite selling 150 million pony toys throughout the decade, Hasbro discontinued the toy line due to increased competition.
