Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American cable television channel co-owned by Warner Bros. Discovery Global Linear Networks and Hasbro Entertainment.
The channel was launched on October 22, 1996 by Discovery Communications (later Discovery, Inc.) as Discovery Kids Channel (later Discovery Kids), a child-oriented offshoot of Discovery Channel featuring science, nature, and adventure-themed programs. In 2010, Discovery Kids was re-launched as The Hub (later Hub Network) through a joint venture with Hasbro led by veteran executive Margaret Loesch. The re-launch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences. Hasbro-owned properties served as the basis for several of The Hub's original programs, including game show versions of board games and animated series linked to toy lines like My Little Pony, Littlest Pet Shop, Pound Puppies, Transformers, and Kaijudo.