Mario (franchise) in the context of "Princess Peach"

Mario (/ˈmɑːrioʊ, ˈmærioʊ/ ; Japanese: マリオ) is a character created by Japanese video game designer Shigeru Miyamoto. He is the star of the Mario franchise, a recurring character in the Donkey Kong franchise, and the mascot of their owner, the Japanese company Nintendo. Mario is an Italian-American plumber who lives in the Mushroom Kingdom with his younger twin brother, Luigi. Their adventures generally involve rescuing Princess Peach from the villain Bowser while using power-ups that give them different abilities. Mario is distinguished by his large nose and mustache, overalls, red cap, and high-pitched, exaggerated Italian accent.

Mario debuted as the player character of Donkey Kong, a 1981 platform game. Miyamoto created Mario because Nintendo was unable to license Popeye as the protagonist. The graphical limitations of arcade hardware influenced Mario's design, such as his nose, mustache, and overalls, and he was named after Nintendo of America's landlord, Mario Segale. Mario then starred in Mario Bros. (1983). Its 1985 Nintendo Entertainment System sequel, Super Mario Bros., began the successful Super Mario platformer series. Charles Martinet voiced Mario from 1991 to 2023, when he was succeeded by Kevin Afghani.

Luigi (/luˈiːdʒi/ ; Japanese: ルイージ, romanized: Ruīji) is a character created by Japanese video game designer Shigeru Miyamoto. Part of Nintendo's Mario franchise, he is a kind-hearted, cowardly Italian plumber, and the younger fraternal twin brother and sidekick of Mario. Like his brother, Luigi's distinctive characteristics include his large nose and mustache, overalls, green hat, and high-pitched, exaggerated Italian accent.

Luigi first appeared in Mario Bros., a 1983 platform game, in which he was originally designed as a palette swap of Mario with a green color scheme; Luigi has since appeared in multiple games and other media throughout the Mario franchise, in which he developed a personality and style of his own. As his role in the Mario franchise progressed, Luigi evolved into a physically distinct character, and became the main protagonist of Mario is Missing! and the Luigi's Mansion series. Charles Martinet voiced Luigi from 1992 to 2023, when he was succeeded by Kevin Afghani.

Shigeru Miyamoto (Japanese: 宮本 茂, Hepburn: Miyamoto Shigeru; born November 16, 1952) is a Japanese video game designer, producer and game director at Nintendo, where he has served as one of its representative directors as an executive since 2002. Widely regarded as one of the most accomplished and influential designers in video games, he is the creator of some of the most acclaimed and best-selling game franchises of all time, including Mario, The Legend of Zelda, Donkey Kong, Star Fox and Pikmin. More than 1 billion copies of games featuring franchises created by Miyamoto have been sold.

Born in Sonobe, Kyoto, Miyamoto graduated from Kanazawa Municipal College of Industrial Arts. He originally sought a career as a manga artist, until developing an interest in video games. With the help of his father, he joined Nintendo in 1977 after impressing the president, Hiroshi Yamauchi, with his toys. He helped create art for the arcade game Sheriff, and was later tasked with designing a new arcade game, leading to the 1981 game Donkey Kong.

Donkey Kong is a video game series and media franchise created by the Japanese game designer Shigeru Miyamoto for Nintendo. It follows the adventures of Donkey Kong, a large, powerful gorilla, and other members of the Kong family of apes. Donkey Kong games include the original arcade game trilogy by Nintendo R&D1; the Donkey Kong Country series by Rare and Retro Studios; and the Mario vs. Donkey Kong series by Nintendo Software Technology. Various studios have developed spin-offs in genres such as edutainment, puzzle, racing, and rhythm. The franchise also incorporates animation, printed media, theme parks, and merchandise.

Miyamoto designed the original 1981 Donkey Kong to repurpose unsold arcade cabinets following the failure of Radar Scope (1980). It was a major success and was followed by the sequels Donkey Kong Jr. (1982) and Donkey Kong 3 (1983). Nintendo placed the franchise on a hiatus as it shifted focus to the spin-off Mario franchise. Rare's 1994 reboot, the Super Nintendo Entertainment System (SNES) game Donkey Kong Country, reestablished Donkey Kong as a major Nintendo franchise. Rare developed Donkey Kong games for the SNES, Game Boy, and Nintendo 64 until it was acquired by Microsoft in 2002; subsequent games were developed by Nintendo, Retro Studios, Namco and Paon. After Donkey Kong Country: Tropical Freeze (2014), the franchise went on another hiatus, which ended with Donkey Kong Bananza (2025).

Bowser (Japanese: クッパ, Hepburn: Kuppa; "Koopa"), also known as King Bowser or King Koopa, is a fictional character and the main antagonist of Nintendo's Mario franchise. In Japan, he is titled Daimaō (大魔王; Great Demon King"). He is the arch-nemesis of the plumber Mario and the leader of the turtle-like Koopa race. Depicted as a fire-breathing monster with a tyrannical personality, Bowser's ultimate goals are to kidnap Princess Peach and conquer the Mushroom Kingdom.

Bowser debuted as Mario's opponent in the 1985 video game Super Mario Bros. Designer Shigeru Miyamoto initially conceived him as an ox based on the Ox-King from the Toei Animation film Alakazam the Great. However, Takashi Tezuka remarked that the character resembled a turtle more than an ox, leading them to redesign Bowser as the leader of the turtle-like Koopas. Since 2007, Bowser has been voiced by Kenneth W. James.

Mario Bros. is a 1983 platform game developed and published by Nintendo for arcades. It was designed by Shigeru Miyamoto and Gunpei Yokoi, Nintendo's chief engineer. Players control Italian twin brother plumbers Mario and Luigi as they exterminate turtle-like creatures, giant flies, and crabs emerging from the sewers of New York City by knocking them upside-down and kicking them away. The Famicom/NES version was the first game to be developed by Intelligent Systems. It is part of the Mario franchise and the first spin-off of the Donkey Kong series.

The arcade and Famicom/NES versions were received positively by critics. Elements introduced in Mario Bros., such as spinning bonus coins, turtles that can be flipped onto their backs, and Luigi, were carried over to Super Mario Bros. (1985) and became staples of the Mario series.

Super Mario (also known as Super Mario Bros. and Mario) is a platform game series developed and published by Nintendo and starring their mascot, Mario. The series was created by Japanese game designer Shigeru Miyamoto and is the flagship series of the greater Mario franchise. At least one Super Mario game has been released for every major Nintendo video game console. A limited number of Super Mario games have also released on non-Nintendo gaming platforms.

The Super Mario games are set primarily in the fictional Mushroom Kingdom, typically with Mario as the main player character. He is often joined by his brother, Luigi, and other members of the Mario cast. As platform games, they involve the player character running and jumping across platforms and defeating enemies in themed levels. The games have simple plots, typically with Mario and Luigi having to rescue the kidnapped Princess Peach from the primary antagonist, Bowser. The first game in the series, Super Mario Bros., released for the Nintendo Entertainment System (NES) in 1985, established the series' core gameplay concepts and elements. These include a multitude of power-ups that give the character special powers such as size-changing and fireball-throwing.

Kevin Zachary Afghani (born November 9, 1996) is an American voice actor. He is best known for succeeding Charles Martinet as the voice of Mario and other characters in the Mario franchise in 2023, beginning with the Nintendo Switch games Super Mario Bros. Wonder, WarioWare: Move It!, and Super Mario Party Jamboree, and the Nintendo Switch 2 game Mario Kart World. Afghani has also had voice roles in other games such as Genshin Impact (2020), Final Fantasy VII Rebirth (2024), and Rivals of Aether II (2024).
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