The Nintendo Entertainment System (NES) is an 8-bit home video game console developed and marketed by Nintendo. It was released in Japan on July 15, 1983, as the Family Computer (Famicom), and released as the redesigned NES in test markets in the United States on October 18, 1985, followed by a nationwide launch on September 27, 1986. The NES was distributed in Europe, Australia, and parts of Asia throughout the 1980s under various names. As a third-generation console, it mainly competed with Sega's Master System.
Nintendo president Hiroshi Yamauchi called for a simple, cheap console that could run arcade games on cartridges. The Famicom was designed by Masayuki Uemura, with its controller design reused from Nintendo's portable Game & Watch hardware. The western NES model was designed by Lance Barr and Don James to resemble a video cassette recorder. To aid the console's acceptance in stores, Nintendo released add-ons such as the Zapper, a light gun for shooting games, and R.O.B., a toy robot.