Shigeru Miyamoto in the context of "Mario Bros."

Mario (/ˈmɑːrioʊ, ˈmærioʊ/ ; Japanese: マリオ) is a character created by Japanese video game designer Shigeru Miyamoto. He is the star of the Mario franchise, a recurring character in the Donkey Kong franchise, and the mascot of their owner, the Japanese company Nintendo. Mario is an Italian-American plumber who lives in the Mushroom Kingdom with his younger twin brother, Luigi. Their adventures generally involve rescuing Princess Peach from the villain Bowser while using power-ups that give them different abilities. Mario is distinguished by his large nose and mustache, overalls, red cap, and high-pitched, exaggerated Italian accent.

Mario debuted as the player character of Donkey Kong, a 1981 platform game. Miyamoto created Mario because Nintendo was unable to license Popeye as the protagonist. The graphical limitations of arcade hardware influenced Mario's design, such as his nose, mustache, and overalls, and he was named after Nintendo of America's landlord, Mario Segale. Mario then starred in Mario Bros. (1983). Its 1985 Nintendo Entertainment System sequel, Super Mario Bros., began the successful Super Mario platformer series. Charles Martinet voiced Mario from 1991 to 2023, when he was succeeded by Kevin Afghani.

Luigi (/luˈiːdʒi/ ; Japanese: ルイージ, romanized: Ruīji) is a character created by Japanese video game designer Shigeru Miyamoto. Part of Nintendo's Mario franchise, he is a kind-hearted, cowardly Italian plumber, and the younger fraternal twin brother and sidekick of Mario. Like his brother, Luigi's distinctive characteristics include his large nose and mustache, overalls, green hat, and high-pitched, exaggerated Italian accent.

Luigi first appeared in Mario Bros., a 1983 platform game, in which he was originally designed as a palette swap of Mario with a green color scheme; Luigi has since appeared in multiple games and other media throughout the Mario franchise, in which he developed a personality and style of his own. As his role in the Mario franchise progressed, Luigi evolved into a physically distinct character, and became the main protagonist of Mario is Missing! and the Luigi's Mansion series. Charles Martinet voiced Luigi from 1992 to 2023, when he was succeeded by Kevin Afghani.

Super Mario Bros. is a 1985 platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). Directed and produced by Shigeru Miyamoto, it is the successor to the 1983 arcade game Mario Bros. and the first game in the Super Mario series. Players control Mario, or his brother Luigi in the multiplayer mode, to traverse the Mushroom Kingdom to rescue Princess Toadstool from King Koopa (later named Bowser). They traverse side-scrolling stages while avoiding hazards such as enemies and pits and collecting power-ups such as the Super Mushroom, Fire Flower and Starman.

Miyamoto and Takashi Tezuka designed Super Mario Bros. as a culmination of the team's experience working on Devil World and the side-scrollers Excitebike and Kung Fu. Miyamoto wanted to create a more colorful platform game with a scrolling screen and larger characters. The team designed the first level, World 1-1, as a tutorial for platform gameplay. Koji Kondo's soundtrack is one of the earliest in video games, making music a centerpiece of the design.

Donkey Kong is a 1981 platform game developed and published by Nintendo for arcades. As Mario (occasionally referred to as "Jumpman" at the time), the player runs and jumps on platforms and climbs ladders to ascend a construction site in New York City and rescue Pauline (occasionally referred to as "The Lady" at the time) from the giant gorilla Donkey Kong. It is the first game in the Donkey Kong series and Mario's first appearance in a video game.

Donkey Kong was created to salvage unsold arcade cabinets following the failure of Nintendo's Radar Scope (1980), and was designed for Nintendo of America's audience. Hiroshi Yamauchi, Nintendo's president at the time, assigned the project to first-time video game designer Shigeru Miyamoto. Drawing inspiration from "Beauty and the Beast" and American media such as Popeye and King Kong, Miyamoto developed the characters and scenario and designed the game alongside chief engineer Gunpei Yokoi. Donkey Kong was the most complex arcade game released at that point, using graphics for characterization, including cutscenes to illustrate a plot, and integrating multiple unique stages into the gameplay. The game pioneered the platform genre before the term existed, is the first to feature jumping, and is one of the first video games with a damsel in distress narrative, after Sheriff. It had a limited release in Japan on July 9, 1981, before receiving a wide release in the region some weeks later.

Video games are a major industry in Japan, and the country is considered one of the most influential in video gaming. Japanese game development is often identified with the golden age of video games and the country is home to many notable video game companies such as Nintendo, Sega, Bandai Namco Entertainment, Taito, Konami, Square Enix, Capcom, NEC, SNK, Koei Tecmo, Atlus, Arc System Works, Sony and formerly its branch Sony Computer Entertainment. In 2022, Japan was the third largest video game market in the world after the United States and China.

The space is known for the catalogs of several major publishers, all of whom have competed in the video game console and video arcade markets at various points. Released in 1965, Periscope was a major arcade hit in Japan, preceding several decades of success in the arcade industry there. Nintendo, a former hanafuda playing card vendor, rose to prominence during the 1980s with the release of the home video game console called the Family Computer (Famicom), which became a major hit as the Nintendo Entertainment System (NES) internationally. Sony, already one of the world's largest electronics manufacturers, entered the market in 1994 with the Sony PlayStation, one of the first home consoles to feature 3D graphics, almost immediately establishing itself as a major publisher in the space. Shigeru Miyamoto remains internationally renowned as a "father of video gaming" and is the only game developer so far to receive Japan's highest civilian honor for artists, the 文化功労者 (bunka kōrōsha) or Person of Cultural Merit.

Mario is a video game series and media franchise created by Japanese game designer Shigeru Miyamoto for Nintendo. Starring Mario, the franchise began with video games but has extended to other forms of media, including a television series, comic books, a 1993 film, a 2023 film, and a theme park area. Mario made his first video game appearance in the arcade game Donkey Kong (1981) and was featured in multiple Donkey Kong games prior to Mario Bros. (1983), the first game with "Mario" in the title. Mario video games have been developed by a variety of developers, with the vast majority produced and published by Nintendo and released exclusively on Nintendo's video game consoles.

The flagship Mario subseries is the Super Mario series of platform games starting with 1985's Super Mario Bros., which mostly follows Mario's adventures in the fictional world of the Mushroom Kingdom and typically rely on Mario's jumping ability to allow him to progress through levels. The franchise has spawned over 200 games of various genres and several subseries, including Mario Kart, Mario Party, Mario Tennis, Mario Golf, Mario vs. Donkey Kong, Paper Mario, and Mario & Luigi; several characters introduced in the Mario franchise, such as Luigi, Wario, and Yoshi, sparked successful franchises of their own.

Donkey Kong is a video game series and media franchise created by the Japanese game designer Shigeru Miyamoto for Nintendo. It follows the adventures of Donkey Kong, a large, powerful gorilla, and other members of the Kong family of apes. Donkey Kong games include the original arcade game trilogy by Nintendo R&D1; the Donkey Kong Country series by Rare and Retro Studios; and the Mario vs. Donkey Kong series by Nintendo Software Technology. Various studios have developed spin-offs in genres such as edutainment, puzzle, racing, and rhythm. The franchise also incorporates animation, printed media, theme parks, and merchandise.

Miyamoto designed the original 1981 Donkey Kong to repurpose unsold arcade cabinets following the failure of Radar Scope (1980). It was a major success and was followed by the sequels Donkey Kong Jr. (1982) and Donkey Kong 3 (1983). Nintendo placed the franchise on a hiatus as it shifted focus to the spin-off Mario franchise. Rare's 1994 reboot, the Super Nintendo Entertainment System (SNES) game Donkey Kong Country, reestablished Donkey Kong as a major Nintendo franchise. Rare developed Donkey Kong games for the SNES, Game Boy, and Nintendo 64 until it was acquired by Microsoft in 2002; subsequent games were developed by Nintendo, Retro Studios, Namco and Paon. After Donkey Kong Country: Tropical Freeze (2014), the franchise went on another hiatus, which ended with Donkey Kong Bananza (2025).

Princess Peach is a character in Nintendo's Mario franchise. She was created by Shigeru Miyamoto and introduced in the 1985 original Super Mario Bros. game as Princess Toadstool. She is the princess regnant and head of state of the Mushroom Kingdom, where she resides in her castle along with Toads. Since her debut, she has appeared in the majority of Mario video games as the main female character and the romantic interest of Mario.

As the lead female character in the Super Mario series, Peach's role is typically the damsel in distress who is kidnapped by the main series antagonist, Bowser. In most of the games, her role is to be a captive until she is eventually rescued by Mario. In several multiplayer games of the series, she is a playable character, such as Super Mario 3D World and Super Mario Bros. Wonder. Outside the series, she has appeared as the protagonist and player character of several video games, including Princess Toadstool's Castle Run, Super Princess Peach, and Princess Peach: Showtime! She makes regular appearances as a playable character in Mario spin-offs and other video game series, including Mario Sports games, Mario Kart, Mario Party, Paper Mario, and the fighting game series Super Smash Bros.