Advertising agency in the context of "Ogilvy (agency)"

New York City has been called the media capital of the world. The media organizations based in New York City are internationally influential and include some of the most important newspapers, largest publishing houses, biggest record companies, and most prolific television studios in the world. It is a major global center for the book, magazine, music, newspaper, and television industries. A 2019 Pew Research Center report found that 12 percent of all U.S. newsroom employees live in New York City, disproportionately higher than the 7 percent of the U.S. working-age population that lives in New York City.

New York is also the largest media market in North America (followed by Los Angeles, Chicago, and Toronto). Some of the city's media conglomerates include CNN (CNN Global), the Hearst Corporation, NBCUniversal, The New York Times Company, the Fox Corporation and News Corp, the Thomson Reuters Corporation, and Warner Bros. Discovery. Seven of the world's top eight global advertising agency networks are headquartered in New York. Three of the "Big Four" record labels are also headquartered or co-headquartered in the city. One-third of all American independent films are produced in New York. More than 200 newspapers and 350 consumer magazines have an office in the city and the book-publishing industry employs about 25,000 people.

Old media, also called traditional media or legacy media, are the mass media institutions that dominated prior to the internet, particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience.

Old media are often contrasted with new media, which are typically computer- or smartphone-based, and are to some extent interactive and comparatively decentralized. These new media enable people to telecommunicate with one another peer-to-peer or through social media platforms, with widespread use and availability through the internet.

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, Burson, Hogarth, Landor, Ogilvy, VML, and WPP Media (EssenceMediacom, Mindshare, Wavemaker, choreograph and more). It is one of the "Big Three" agency companies, alongside Publicis and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

"Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.

As of 2020, "Think different" was still printed on the back of the box of the iMac.