Advertising campaign in the context of "Advertising agency"

Theodor Seuss Geisel (/suːs ˈɡaɪzəl, zɔɪs -/ sooss GHY-zəl, zoyss -⁠; March 2, 1904 – September 24, 1991) was an American children's author, illustrator, animator, and cartoonist. He is known for his work writing and illustrating more than 60 books under the pen name Dr. Seuss (/suːs, zuːs/ sooss, zooss). His work includes many of the most popular children's books of all time, selling over 600 million copies and being translated into more than 20 languages by the time of his death.

Geisel adopted the name "Dr. Seuss" as an undergraduate at Dartmouth College and as a graduate student at Lincoln College, Oxford. He left Oxford in 1927 to begin his career as an illustrator and cartoonist for Vanity Fair, Life, and various other publications. He also worked as an illustrator for advertising campaigns, including for Flit and Standard Oil, and as a political cartoonist for the New York newspaper PM. He published his first children's book And to Think That I Saw It on Mulberry Street in 1937. During World War II, he took a brief hiatus from children's literature to illustrate political cartoons, and he worked in the animation and film department of the United States Army.

Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.

In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, launching a new campaign with the tagline "Milk Life". The campaign continued in California and the "got milk?" trademark is licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although there is no substantive evidence on its effectiveness nationwide.

The Las Vegas Convention and Visitors Authority (LVCVA) is a quasi government agency and the official destination marketing organization for Southern Nevada. It was founded by the Nevada Legislature in 1955. The LVCVA owns and operates the Las Vegas Convention Center (LVCC) and is responsible for the advertising campaigns for the Clark County, Nevada, area. The LVCVA also owns the Las Vegas Convention Center Loop, the Las Vegas Monorail, and the Las Vegas News Bureau. The LVCVA previously operated the Cashman Center complex; however the City of Las Vegas took control at the end of 2017 and is evaluating possibilities for the facility's future.

The fourteen-member board of directors of LVCVA is made up of eight elected officials appointed from each local municipality and six private-industry members appointed equally by the Nevada Resort Association and the Vegas Chamber. Funding is provided by a room tax on all hotels in the county and through building revenue from the Las Vegas Convention Center, and through issuing bonds.