YouTube in the context of Content (media)


YouTube in the context of Content (media)

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⭐ Core Definition: YouTube

YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen, who were former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google. In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024, there were approximately 14.8 billion videos in total.

On November 13, 2006, YouTube was purchased by Google for US$1.65 billion (equivalent to $2.39 billion in 2024). Google expanded YouTube's business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion.

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YouTube in the context of Digital media

data storage media (in contrast to analog electronic media) and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics are transmitted over the internet for consumption on digital devices.

Digital media platforms, such as YouTube, Kick, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as the digital revolution can be attributed to the use of interconnectivity.

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YouTube in the context of Video game livestreaming

The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-based sites Huya Live, DouYu, and Bilibili, and other services. By 2014, Twitch streams had more traffic than HBO's online streaming service, HBO Go. Professional streamers often combine high-level play and entertaining commentary, and earn income from sponsors, subscriptions, ad revenue, and donations.

Both AAA and indie developers have circumvented rising development costs by utilizing the free advertising live streaming provides. Independent titles such as Fall Guys, Rocket League, and Among Us are examples of games that have experienced a huge increase in player base as a result of streaming. Esports have also gained significant traction and attention from the accessibility of live streaming, and streaming has even been used as a method to raise awareness of social issues and money for charity.

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YouTube in the context of Podcasts

A podcast is a program made available in digital format for download over the Internet. Typically, a podcast is an episodic series of digital audio files that users can download to a personal device or stream to listen to at a time of their choosing. Podcasts are primarily an audio medium, but some distribute in video, either as primary content included in the feed, or as an external supplement to audio; popularised in recent years by video platform YouTube. In 2025, Bloomberg reported that a billion people are watching podcasts on YouTube every month.

A podcast series usually features one or more recurring hosts engaged in a discussion about a particular topic or current event. Discussion and content within a podcast can range from carefully scripted to completely improvised. Podcasts combine elaborate and artistic sound production with thematic concerns ranging from scientific research to slice-of-life journalism. Many podcast series provide an associated website or page with links and show notes, guest biographies, transcripts, additional resources, commentary, and occasionally a community forum dedicated to discussing the show's content.

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YouTube in the context of Artificial intelligence

Artificial intelligence (AI) is the capability of computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximize their chances of achieving defined goals.

High-profile applications of AI include advanced web search engines (e.g., Google Search); recommendation systems (used by YouTube, Amazon, and Netflix); virtual assistants (e.g., Google Assistant, Siri, and Alexa); autonomous vehicles (e.g., Waymo); generative and creative tools (e.g., language models and AI art); and superhuman play and analysis in strategy games (e.g., chess and Go). However, many AI applications are not perceived as AI: "A lot of cutting edge AI has filtered into general applications, often without being called AI because once something becomes useful enough and common enough it's not labeled AI anymore."

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YouTube in the context of Esports

Esports (/ˈspɔːrts/ ), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams.

Multiplayer competitions were long a part of video game culture, but were largely between amateurs until the late 2000s when the advent of online streaming media platforms, particularly YouTube and Twitch, enabled a surge in participation by professional gamers and spectators. By the 2010s, esports was a major part of the video game industry, with many game developers designing for and funding tournaments and other events.

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YouTube in the context of 2017 Brit Awards

Brit Awards 2017 was held on 22 February 2017 and was the 37th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony were held at The O2 Arena in London. Emma Willis hosted The Brits Are Coming, the launch show to reveal this year's nominees which was broadcast live for the first time, on 14 January 2017. Robbie Williams was given the Brits Icon Award the previous November during a special concert held in his honour at Troxy in London. Architect Dame Zaha Hadid designed the Brit Award statuette that was to be given to the winners.

On 13 January 2017, it was confirmed that YouTube star Caspar Lee would be the BRITs Digital Presenter. Singer Michael Bublé was set to host but later pulled out on 18 January 2017 due to his son battling liver cancer and is "determined to focus on his son's recovery". On 31 January 2017, it was confirmed that Dermot O'Leary and Emma Willis would present the ceremony, replacing Bublé. Alice Levine, Clara Amfo and Laura Jackson covered the goss from Red Carpet and Backstage on ITV2.

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YouTube in the context of Websites

A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook.

All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser.

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YouTube in the context of Oscar Grant

Oscar Grant III was a 22-year-old black man who was killed in the early morning hours of New Year's Day 2009 by BART Police Officer Johannes Mehserle in Oakland, California. Responding to reports of a fight on a crowded Bay Area Rapid Transit train returning from San Francisco, BART Police officers detained Grant and several other passengers on the platform at the Fruitvale BART Station. BART officer Anthony Pirone kneed Grant in the head and forced Grant to lie face down on the platform. Officer Johannes Mehserle drew his pistol and shot Grant. Grant was rushed to Highland Hospital in Oakland and pronounced dead later that day. The events were captured on bystanders' mobile phones. Owners would then upload the footage to YouTube. Both protests and riots took place in the following days.

Some of the other passengers on the train, along with Grant's girlfriend Sophina, were able to break up the fight. Shortly afterward, the train conductor announced to the passengers that the police had been contacted and were on their way to the station at which they were stopped. As the passengers began to exit the train, Grant and his girlfriend saw the police walking towards them and split up. As they got closer to the train, police started to pick out people they believed to have been involved in the fight. Pirone walked up to two black men and ripped the jacket off one. Pirone threw three people against the wall and then turned to the train, yelling for everyone involved in the fight to exit the train and come to him. Everyone remained on the train, so Pirone walked into the train to see if there was anyone who looked as if they were involved in the fight. Pirone saw Grant and removed him.

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YouTube in the context of Creative Commons

Creative Commons (CC) is an American non-profit organization and international network devoted to educational access and expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright licenses, known as Creative Commons licenses, free of charge to the public, to allow authors of creative works to communicate which rights they reserve and which rights they waive for the benefit of recipients or other creators. Content owners still maintain their copyright, but Creative Commons licenses give standard releases that replace the individual negotiations for specific rights between copyright owner (licensor) and licensee, that are necessary under an "all rights reserved" copyright management.

As of 2019, there were "nearly 2 billion" works licensed under the various Creative Commons licenses. Wikipedia and its sister projects use one of these licenses. According to a 2017 report, Flickr alone hosted over 415 million cc-licensed photos, along with around 49 million works in YouTube, 40 million works in DeviantArt and 37 million works in Wikimedia Commons. The licenses are also used by Stack Exchange, MDN, Internet Archive, Khan Academy, LibreTexts, OpenStax, MIT OpenCourseWare, WikiHow, TED, OpenStreetMap, GeoGebra, Doubtnut, Fandom, Arduino, ccmixter.org, and Ninjam, among others, and formerly by Unsplash, Pixabay, and Socratic.

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YouTube in the context of Uşak Province

Uşak (Turkish: Uşak ili) is a province in western Turkey. Its adjacent provinces are Manisa to the west, Denizli to the south, Afyon to the east, and Kütahya to the north. The provincial capital is Uşak, and its licence location code is 64. Its area is 5,555 km, and its population is 375,454 (2022).

In August 2018, the province decided to stop running digital advertisement on United States based social media platforms like Facebook, Google, Instagram, Twitter and YouTube canceling all of the budget as a response to the U.S. sanctions on Turkey. The U.S. sanctions were over the detention of the Pastor Andrew Brunson.

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YouTube in the context of VP9

VP9 is an open and royalty-free video coding format developed by Google.

VP9 is the successor to VP8 and competes mainly with MPEG's High Efficiency Video Coding (HEVC/H.265).At first, VP9 was mainly used on Google's video platform YouTube. The emergence of the Alliance for Open Media, and its support for the ongoing development of the successor AV1, of which Google is a part, led to growing interest in the format.

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YouTube in the context of Live streaming

Livestreaming, live-streaming, or live streaming is the streaming of video or audio in real time or near real time. While often referred to simply as streaming, the real-time nature of livestreaming differentiates it from other non-live broadcast forms of streamed media such as video-on-demand, vlogs and video-sharing platforms such as YouTube and TikTok.

Livestreaming services encompass a wide variety of topics, including social media, video games, professional sports, and lifecasting. Platforms such as Facebook Live, Periscope, Kuaishou, Douyu, bilibili, YouTube, and 17 include the streaming of scheduled promotions and celebrity events as well as streaming between users, as in videotelephony. Livestreaming sites such as Twitch and Kick have become popular outlets for watching people play video games, such as in esports, Let's Play-style gaming, or speedrunning. Live coverage of sporting events is a common application.

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YouTube in the context of Video essay

A video essay is an essay presented in the format of a video recording or short film rather than a conventional piece of writing; the form often overlaps with other forms of video entertainment on online platforms such as YouTube. A video essay allows an author to directly quote from film, video games, music, or other digital media, which is impossible with traditional writing. While many video essays are intended for entertainment, they can also have an academic or political purpose. This type of content is often described as educational entertainment.

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YouTube in the context of Kick (service)

Kick (also known as Kick.com) is an Australian video livestreaming service. It is operated by Kick Streaming Pty Ltd and backed by online casino company Stake.com and streaming personality Trainwreckstv. Kick was founded in 2022 as a competitor to Twitch, with a focus on looser moderation, higher revenue shares for streamers, and the inclusion of online gambling content which has been banned from other platforms. In 2023, Kick made multiple high-profile deals with streamers including Adin Ross and xQc. In Q3 2025, StreamCharts listed Kick.com as the fourth most watched livestreaming platform (among those monitored by the site) behind YouTube, TikTok, and Twitch. Kick is also the sponsor of the Sauber Motorsport racing team in Formula One.

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YouTube in the context of Gamer

A gamer is someone who plays interactive games, either video games, tabletop role-playing games, skill-based card games, or any combination thereof, and who often plays for extended periods of time. Originally a hobby, gaming has evolved into a profession for some, with some gamers routinely competing in games for money, prizes, or awards. In some countries, such as the US, UK, and Australia, the term "gaming" can refer to legalized gambling, which can take both traditional and digital forms, such as through online gambling. There are many different gamer communities around the world. Since the advent of the Internet, many communities take the form of Internet forums or YouTube or Twitch virtual communities, as well as in-person social clubs. In 2021, there were an estimated 3.24 billion gamers across the globe.

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YouTube in the context of YouTuber

A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue.

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YouTube in the context of Generation Z

Generation Z, often shortened to Gen Z and informally known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation typically being defined as people born from 1997 to 2012. Most members of Generation Z are the children of Generation X, and it is expected that many will be the parents of the proposed Generation Beta.

As children in the mid-late 2000s and 2010s, Generation Z was the first social generation to grow up with Web 2.0 and digital technology as an established commodity. From a young age, they have watched online videos and web series (often via YouTube), and played online games like Club Penguin and Minecraft. As adolescents and young adults in the 2010s and 2020s, members of the generation were dubbed "digital natives", even if they were not necessarily digitally literate and might struggle in a digital workplace.

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