The Kinks in the context of "Hard rock"

The British Invasion was a cultural phenomenon of the mid-late 1960s, when rock and pop music acts from the United Kingdom and other aspects of British culture became popular in the United States with significant influence on the rising "counterculture" on both sides of the Atlantic Ocean. British pop and rock groups such as the Beatles, the Rolling Stones, Bee Gees, Gerry and the Pacemakers, the Who, the Kinks, the Zombies, Small Faces, the Dave Clark Five, the Spencer Davis Group, the Yardbirds, Them, Manfred Mann, the Searchers, Billy J. Kramer and the Dakotas, Freddie and the Dreamers, the Hollies, Herman's Hermits, Chad and Jeremy, Peter and Gordon, the Animals, the Moody Blues, the Mindbenders, the Troggs, John Mayall & the Bluesbreakers, Cream, Traffic, the Pretty Things, and Procol Harum, as well as solo singers such as Dusty Springfield, Cilla Black, Petula Clark, Tom Jones, Donovan, Shirley Bassey and Marianne Faithfull were at the forefront of the "invasion."

The Swinging Sixties was a youth-driven cultural revolution that took place in the United Kingdom during the mid-to-late 1960s, emphasising modernity and fun-loving hedonism, with Swinging London denoted as its centre. It saw a flourishing in art, music and fashion, and was symbolised by the city's "pop and fashion exports", such as the Beatles, as the multimedia leaders of the British Invasion of musical acts; the mod and psychedelic subcultures; Mary Quant's miniskirt designs; popular fashion models such as Twiggy and Jean Shrimpton; the iconic status of popular shopping areas such as London's King's Road, Kensington and Carnaby Street; the political activism of the anti-nuclear movement; and the sexual liberation movement.

Music was an essential part of the revolution, with "the London sound" being regarded as including the Beatles, the Rolling Stones, the Who, the Kinks and the Small Faces, bands that were additionally the mainstay of pirate radio stations like Radio Caroline, Wonderful Radio London and Swinging Radio England. Swinging London also reached British cinema, which according to the British Film Institute "saw a surge in formal experimentation, freedom of expression, colour, and comedy", with films that explored countercultural and satirical themes. During this period, "creative types of all kinds gravitated to the capitol, from artists and writers to magazine publishers, photographers, advertisers, film-makers and product designers".

Pop-punk (also punk pop, alternatively spelled without the hyphen) is a rock music genre that combines elements of punk rock and pop. It is defined by its fast-paced, energetic tempos, and emphasis on classic pop songcraft, as well as adolescent and anti-suburbia themes. It is distinguished from other punk-variant genres by drawing more heavily from 1960s bands such as the Beatles, the Kinks, and the Beach Boys. The genre has evolved throughout its history, absorbing elements from new wave, college rock, ska, hip hop, emo, boy band pop and even hardcore punk and metalcore. It is sometimes considered interchangeable with power pop and skate punk.

The genre's roots are found during the late 1970s with groups such as the Ramones, the Undertones, and Buzzcocks setting its initial groundwork. 1980s punk bands like Bad Religion, Descendents and the Misfits, while not necessarily pop-punk in and of themselves, were influential to pop-punk, and it expanded in the late 1980s and early 1990s by a host of bands signed to Lookout! Records, including Screeching Weasel, the Queers, and the Mr. T Experience, becoming a foundational stage. In the mid-1990s, the genre saw a widespread popularity increase and entered the mainstream with bands like Green Day and the Offspring. The genre experienced a second wave that cemented the late 1990s and early 2000s led by Blink-182, and in their wake followed contemporary acts such as Sum 41, New Found Glory, Good Charlotte, and Avril Lavigne, while the Warped Tour played a crucial role in launching up-and-coming pop-punk artists.

The use of the sitar in Western popular music arose in the 1960s due to experimentation by various rock bands such as The Beatles, The Kinks, and The Rolling Stones, While the sitar had earlier been used in jazz and Indian film music, it was from the 1960s onwards that various pop artists in the Western world began to experiment with incorporating the sitar, a classical Indian stringed instrument, within their compositions. The introduction of the sitar into popular music exposed many Westerners to Indian musical traditions.