The Swinging Sixties was a youth-driven cultural revolution that took place in the United Kingdom during the mid-to-late 1960s, emphasising modernity and fun-loving hedonism, with Swinging London denoted as its centre. It saw a flourishing in art, music and fashion, and was symbolised by the city's "pop and fashion exports", such as the Beatles, as the multimedia leaders of the British Invasion of musical acts; the mod and psychedelic subcultures; Mary Quant's miniskirt designs; popular fashion models such as Twiggy and Jean Shrimpton; the iconic status of popular shopping areas such as London's King's Road, Kensington and Carnaby Street; the political activism of the anti-nuclear movement; and the sexual liberation movement.
Music was an essential part of the revolution, with "the London sound" being regarded as including the Beatles, the Rolling Stones, the Who, the Kinks and the Small Faces, bands that were additionally the mainstay of pirate radio stations like Radio Caroline, Wonderful Radio London and Swinging Radio England. Swinging London also reached British cinema, which according to the British Film Institute "saw a surge in formal experimentation, freedom of expression, colour, and comedy", with films that explored countercultural and satirical themes. During this period, "creative types of all kinds gravitated to the capitol, from artists and writers to magazine publishers, photographers, advertisers, film-makers and product designers".