Social identity in the context of "Online identity"

Intersectionality is an analytical framework for understanding how groups' and individuals' social and political identities result in unique combinations of discrimination and privilege. Examples of these intersecting and overlapping factors include gender, caste, sex, race, ethnicity, class, sexuality, religion, disability, physical appearance, and age. These factors can lead to both empowerment and oppression.

Intersectionality arose in reaction to both white feminism and the then male-dominated Black liberation movement, citing the "interlocking oppressions" of racism, sexism and heteronormativity. It broadens the scope of the first and second waves of feminism, which largely focused on the experiences of women who were white, cisgender, and middle-class, to include the different experiences of women of color, poor women, immigrant women, and other groups, and aims to separate itself from white feminism by acknowledging women's differing experiences and identities.

An attitude object is any concept or entity around which an attitude forms, integrating both cognition (beliefs) and affect (emotional responses) in a way that shapes how individual evaluate that object. Attitudes toward objects can evolve over time, influenced by various situational and contextual factors. An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the object.

Attitude objects also play a significant role in shaping and determining the functions of attitudes, which can be classified as utilitarian, social identity, or self-esteem maintenance functions. The utilitarian function involves attitudes toward objects that provide direct benefits (e.g., coffee or air conditioners), which help maximize rewards or minimize discomfort. As for the social identity function relates to objects (e.g., wedding rings or national flags), which symbolize values and social identity, helping individuals express who they are and their affiliations. Lastly, the self-esteem maintenance function involves objects that impact self-worth (e.g., personal attributes, help boost, and protect one's self-esteem).

Labeling theory posits that self-identity and the behavior of individuals may be determined or influenced by the terms used to describe or classify them. It is associated with the concepts of self-fulfilling prophecy and stereotyping. Labeling theory holds that deviance is not inherent in an act, but instead focuses on the tendency of majorities to negatively label minorities or those seen as deviant from standard cultural norms. The theory was prominent during the 1960s and 1970s, and some modified versions of the theory have developed and are still currently popular. Stigma is defined as a powerfully negative label that changes a person's self-concept and social identity.

Labeling theory is closely related to social-construction and symbolic-interaction analysis. Labeling theory was developed by sociologists during the 1960s. Howard Saul Becker's book Outsiders was extremely influential in the development of this theory and its rise to popularity.