Rover Company in the context of "Mini"

In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995, but the concept had been previously described in Richard N. Foster's book Innovation: The Attacker's Advantage and in the paper "Strategic responses to technological threats", as well as by Joseph Schumpeter in the book Capitalism, Socialism and Democracy (as creative destruction).

Not all innovations are disruptive, even if they are revolutionary. For example, the first automobiles in the late 19th century were not a disruptive innovation, because early automobiles were expensive luxury items that did not disrupt the market for horse-drawn vehicles. The market for transportation essentially remained intact until the debut of the lower-priced Ford Model T in 1908. The mass-produced automobile was a disruptive innovation, because it changed the transportation market, whereas the first thirty years of automobiles did not. Generative artificial intelligence is expected to have a revolutionary impact on the way humans interact with technology. There is much excitement about its potential, but also worries about its possible negative impact on labor markets across many industries. However, the real-world impacts on labor markets remain to be seen.

Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India based Tata Motors. JLR builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom. The Land Rover name was created in 1948 by the Rover Company for a utilitarian 4WD off-road vehicle. Currently, the Land Rover range consists solely of upmarket and luxury sport utility vehicles.

Land Rover was granted a Royal Warrant by King George VI in 1951. In 2001, it received a Queen's Award for Enterprise for outstanding contribution to international trade. Over time, Land Rover grew into its own brand, and for a while also a company, encompassing a consistently growing range of four-wheel drive, off-road capable models. Starting with the much more upmarket 1970 Range Rover, and subsequent introductions of the mid-range Discovery and entry-level Freelander line, in 1989 and 1997, as well as the 1990 Land Rover Defender refresh, the marque today includes two models of Discovery, four distinct models of Range Rover, and after a three-year hiatus, a second generation of Defenders have gone into production for the 2020 model year – in short or long wheelbase, as before.

The Range Rover is a 4x4, mid-size off-road vehicle series produced from 1970 to 1996 – initially by the Rover (later Land Rover) division of British Leyland, and latterly by the Rover Group.

The first generation of vehicles produced under the Range Rover name, it was built as a two-door model for its first 11 years, until a four-door also became available in 1981. The Range Rover then successfully moved upmarket during the 1980s, and remarkably debuted in the U.S. as a 17-year old model at the 1987 Los Angeles Auto Show.

The Land Rover Discovery is a series of five or seven-seater family SUVs, produced under the Land Rover marque, from the British manufacturer Land Rover, and later Jaguar Land Rover. The series is currently in its fifth iteration (or generation, according to the manufacturer), the first of which was introduced in 1989, making the Discovery the first new model series since the launch of the 1970 Range Rover – on which it was based – and only the third new product line since the conception of the Land Rover (vehicle and brand) by Rover in 1948. The model is sometimes called influential, as one of the first to market a true off-road capable family car.

Although the Range Rover had originally been designed as an everyday four wheel drive car that could be used as both a utility vehicle and a family car, it had progressively moved upmarket through its life to evolve into a luxury vehicle sold at a much higher price point. The Discovery was intended to fulfill the role the Range Rover originally was intended for; a segment which was now dominated by Japanese rivals such as the Nissan Patrol, Mitsubishi Pajero and Toyota Land Cruiser. Although positioned below the Range Rover in the company's line-up, the vehicle was both longer and higher, offered more room in the back, and optionally also more seats. Space utilization became more sophisticated in later generations, but the series keeps offering seats for seven occupants. Despite originally being sold as an affordable alternative to the Range Rover, the Discovery has also progressively moved upmarket through its successive generations to become a bonafide luxury SUV.