Land Rover series in the context of "Rover Company"

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👉 Land Rover series in the context of Rover Company

The Rover Company Limited was a British car manufacturing company in independent operation between 1878 and 1967, beginning car manufacturing in 1904. It primarily operated from its base in Solihull, Warwickshire. Rover also manufactured the Land Rover series from 1948 onwards, and created the Range Rover in 1970, which went on to become its most successful and profitable product. Land Rover eventually became a separate company and brand in its own right.

Rover was bought by Leyland Motors in 1967, which had already acquired Standard-Triumph seven years earlier. Initially, Rover maintained a level of autonomy within the Leyland conglomerate, but by 1978, Leyland – by then British Leyland (BL) – had run into severe financial difficulties and had been nationalized by the British Government. Most of the assets of the former Rover Company were moved into a new BL subsidiary named Land Rover Ltd whilst the Rover marque itself continued to be used on other BL products which relied largely on Honda engineering. Nevertheless, Rover ultimately became the most prolific brand within BL and gave its name to the entire conglomerate in the form of the Rover Group in 1986, of which MG, Mini and Land Rover remained a part until the Rover Group was broken up by BMW in 2000.

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Land Rover series in the context of Land Rover Defender

The Land Rover Defender (introduced as the Land Rover One Ten, joined in 1984 by the Land Rover Ninety, plus the extra-length Land Rover One Two Seven in 1985) is a series of British off-road cars and pickup trucks. They have four-wheel drive, and were developed in the 1980s from the Land Rover series which was launched at the Amsterdam Motor Show in April 1948. Following the 1989 introduction of the Land Rover Discovery, the term 'Land Rover' became the name of a broader marque, no longer the name of a specific model; thus in 1990 Land Rover renamed them as Defender 90 and Defender 110 and Defender 130 respectively.

The vehicle, a British equivalent of the Second World War derived (Willys) Jeep, gained a worldwide reputation for ruggedness and versatility. With a steel ladder chassis and an aluminium alloy bodywork, the Land Rover originally used detuned versions of Rover engines.

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