Postum in the context of Roasted grain beverage

Postum in the context of Roasted grain beverage

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⭐ Core Definition: Postum

Postum (US: /ˈpoʊstəm/) is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, and merged into Kraft Foods Inc. in 1990. Eliza's Quest Foods assumed the trademark rights and secret recipe of Postum in 2012.

The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced.

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👉 Postum in the context of Roasted grain beverage

A cereal coffee (also known as grain coffee, roasted grain drink or roasted grain beverage) is a hot drink made from one or more cereal grains roasted and commercially processed into crystal or powder form to be reconstituted later in hot water. The product is often marketed as a caffeine-free alternative to coffee and tea, or in other cases where those drinks are scarce or expensive.

Several well-known cereal coffee brands are Nestlé Caro, Postum, and Inka. Other brands can be found at health food stores and at some grocery stores. Some common ingredients include toasted barley, malted barley, rye, chicory, molasses, brown rice, chickpeas, sorghum, and beet root.

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Postum in the context of Coffee substitute

Coffee substitutes are non-coffee products, usually without caffeine, that are used to imitate coffee. Coffee substitutes can be used for medical, economic and religious reasons, or simply because coffee is not readily available. Roasted grain beverages are common substitutes for coffee.

In World War II, acorns were used to make coffee, as well as roasted chicory and grain. Postum, a bran and molasses beverage, also became a popular coffee substitute during this time. During the American Civil War coffee was also scarce in the Southern United States:

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LINKED FROM (PARENTS)
← Coffee substitute ← Roasted grain beverage
LINKS TO (CHILDREN)
American English → Roasted grain beverage → Coffee substitute → Caffeine → Post Consumer Brands → C. W. Post → Coffee → John Harvey Kellogg → General Foods → Kraft Foods Inc. → Wheat bran → Molasses →