Post Consumer Brands in the context of Postum

👉 Post Consumer Brands in the context of Postum

Postum (US: /ˈpoʊstəm/) is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, and merged into Kraft Foods Inc. in 1990. Eliza's Quest Foods assumed the trademark rights and secret recipe of Postum in 2012.

The "instant" drink mix version was developed in 1912, replacing the original brewed beverage. Postum is made from roasted wheat bran and molasses. In addition to the original flavor, coffee-flavored and cocoa-flavored versions have been introduced.

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Post Consumer Brands in the context of Walter Baker & Company

The Baker Chocolate Company was an American company that produced chocolate, headquartered in Dorchester neighborhood of Boston, Massachusetts. It was the first company to produce chocolate in the country. Following the deaths of its founders and officers, the company was sold to the Forbes Syndicate in 1896, which carried on the business until it was sold to Postum Cereal in 1927, which became General Foods two years later.

Acquired by Kraft Foods in 1995, the Baker's Chocolate brand currently belongs to Kraft Heinz.

View the full Wikipedia page for Walter Baker & Company

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Post Consumer Brands in the context of Postum

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👉 Post Consumer Brands in the context of Postum

Post Consumer Brands in the context of Walter Baker & Company