Political correctness in the context of "2016 United States presidential election"

Linguistic prescription is the establishment of rules defining publicly preferred usage of language, including rules of spelling, pronunciation, vocabulary, grammar, etc. Linguistic prescriptivism may aim to establish a standard language, teach what a particular society or sector of a society perceives as a correct or proper form, or advise on effective and stylistically apt communication. If usage preferences are conservative, prescription might appear resistant to language change; if radical, it may produce neologisms. Such prescriptions may be motivated by consistency (making a language simpler or more logical); rhetorical effectiveness; tradition; aesthetics or personal preferences; linguistic purism or nationalism (i.e. removing foreign influences); or to avoid causing offense (etiquette or political correctness).

Prescriptive approaches to language are often contrasted with the descriptive approach of academic linguistics, which observes and records how language is actually used (while avoiding passing judgment). The basis of linguistic research is text (corpus) analysis and field study, both of which are descriptive activities. Description may also include researchers' observations of their own language usage. In the Eastern European linguistic tradition, the discipline dealing with standard language cultivation and prescription is known as "language culture" or "speech culture".

Inclusive language is a language style that seeks to avoid expressions that its proponents perceive as expressing or implying ideas that are sexist, racist, or otherwise biased, prejudiced, or insulting to particular group(s) of people; and instead uses language intended by its proponents to avoid offense and fulfill the ideals of egalitarianism, social inclusion and equity. Its aim is bias-free communication, that attempts to be equally inclusive of people of all ethnicities, gender identities, sexual orientations, religious affiliations, abilities, and ages by communicating in a way that makes no assumptions about the receiver of such communication.

Its supporters argue that language is often used to perpetuate and spread prejudice and that creating intention around using inclusive language can help create more productive, safe, and profitable organizations and societies. The term "political correctness" is sometimes used to refer to this practice, either as a neutral description by supporters, by commentators in general, or with negative connotations by its opponents. Inclusive language is promoted as a matter of public policy in many countries and international organizations as well as corporations. Use of gender-neutral terminology has been controversial in languages where "all grammar is gendered", such as Spanish, French, Italian, Portuguese, and German; some areas have banned its use. Anti-gender movements, including actors identifying as gender-critical, have increasingly targeted inclusive language, especially in contexts where it affirms trans and non-binary identities. Scholars have described this resistance as part of a broader ideological backlash, often rooted in essentialist and binary notions of sex and gender, and aimed at policing language to delegitimize gender diversity.

Cultural Marxism is a far-right antisemitic conspiracy theory that misrepresents Western Marxism (especially the Frankfurt School) as being responsible for modern progressive movements, identity politics, and political correctness. The conspiracy theory posits that there is an ongoing and intentional academic and intellectual effort to subvert Western society via a planned culture war that undermines the supposed Christian values of traditionalist conservatism and seeks to replace them with culturally progressive values.

A revival of the Nazi propaganda term "Cultural Bolshevism", the contemporary version of the conspiracy theory originated in the United States during the 1990s. Originally found only on the far-right political fringe, the term began to enter mainstream discourse in the 2010s and is now found globally. The conspiracy theory of a Marxist culture war is promoted by right-wing politicians, fundamentalist religious leaders, political commentators in mainstream print and television media, and white supremacist terrorists, and has been described as "a foundational element of the alt-right worldview". Scholarly analysis of the conspiracy theory has concluded that it has no basis in fact.

In linguistics and stylistics, an irreversible binomial, frozen binomial, binomial freeze, binomial expression, binomial pair, or nonreversible word pair is a pair of words, used together, in fixed order, as an idiomatic expression or collocation. The words typically have a semantic relationship, usually involving the word and or or. They also belong to the same part of speech: for example: nouns (e.g., milk and honey); adjectives (short and sweet); or verbs (do or die). Usually (as with the preceding examples) the order of such word elements will not be reversed.

The term "irreversible binomial" was introduced by Yakov Malkiel in 1954, though various aspects of the phenomenon had been discussed, since at least 1903, under different names: a "terminological imbroglio". Ernest Gowers used the name Siamese twins (i.e., conjoined twins) in the 1965 edition of Fowler's Modern English Usage. The 2015 edition reverts to the scholarly name, "irreversible binomials", as "Siamese twins" had become "politically incorrect".