Particle velocity (denoted v or SVL) is the velocity of a particle (real or imagined) in a medium as it transmits a wave. The SI unit of particle velocity is the metre per second (m/s). In many cases this is a longitudinal wave of pressure as with sound, but it can also be a transverse wave as with the vibration of a taut string.
When applied to a sound wave through a medium of a fluid like air, particle velocity would be the physical speed of a parcel of fluid as it moves back and forth in the direction the sound wave is travelling as it passes.