Optical disc in the context of Compact discs

Video is an electronic medium for the recording, copying, playback, broadcast, and display of moving-image media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays.

Video systems vary in display resolution, aspect ratio, refresh rate, color reproduction, and other qualities. Both analog and digital video can be carried on a variety of media, including radio, magnetic tape, optical discs, computer files, and network streaming.

Digital cinema is the digital technology used within the film industry to distribute or project motion pictures as opposed to the historical use of reels of motion picture film, such as 35 mm film. Whereas film reels have to be shipped to movie theaters, a digital movie can be distributed to cinemas in a number of ways: over the Internet or dedicated satellite links, or by sending hard drives or optical discs such as Blu-ray discs, then projected using a digital video projector instead of a film projector.

Typically, digital movies are shot using digital movie cameras or in animation transferred from a file and are edited using a non-linear editing system (NLE). The NLE is often a video editing application installed in one or more computers that may be networked to access the original footage from a remote server, share or gain access to computing resources for rendering the final video, and allow several editors to work on the same timeline or project.

Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of information or materials through digital platforms. The distribution of digital media content may be of digitized versions of analog materials, as well as other materials offered in a purely digital format, such as audio, video, e-books, video games, and other software.

The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products, with downloadable add-ons for other products are more commonly described as downloadable content. Content distributed online may be streamed or downloaded, and often consists of books, films and television programs, music, software, and video games. Streaming involves downloading and using content at a user's request, or "on-demand", rather than allowing a user to store it permanently. In contrast, fully downloading content to a hard drive or other forms of storage media may allow offline access in the future.

Home video is recorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD and Blu-ray. In a different usage, "home video" refers to amateur video recordings, also known as home movies.

Released in 1978, LaserDisc (LD) is another home video format, which never managed to gain widespread use on North American and European retail markets due to high cost of the players and their inability to record TV programs (unlike the VHS), although it retained some popularity among videophiles and film enthusiasts during its lifespan; the format had greater prevalence in some regions of Southeast Asia such as Japan, Hong Kong, Singapore and Malaysia where it was better supported. Film titles were released in LD format until 2001, production of LD players ceased in 2009.

Data storage is the recording (storing) of information (data) in a storage medium. Handwriting, phonographic recording, magnetic tape, and optical discs are all examples of storage media. Biological molecules such as RNA and DNA are considered by some as data storage. Recording may be accomplished with virtually any form of energy. Electronic data storage requires electrical power to store and retrieve data.

Data storage in a digital, machine-readable medium is sometimes called digital data. Computer data storage is one of the core functions of a general-purpose computer. Electronic documents can be stored in much less space than paper documents. Barcodes and magnetic ink character recognition (MICR) are two ways of recording machine-readable data on paper.

Disc and disk are both variants of the English word for objects of a generally thin and cylindrical geometry. The differences in spelling correspond both with regional differences and with different senses of the word. For example, in the case of flat, rotational data storage media the convention is that the spelling disk is used for magnetic storage (e.g., hard disks) while disc is used for optical storage (e.g., compact discs, better known as CDs). When there is no clear convention, the spelling disk is more popular in American English, while the spelling disc is more popular in British English.

DVD (digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind of digital data and has been widely used to store video programs (watched using DVD players), software and other computer files. DVDs offer significantly higher storage capacity than compact discs (CD) while having the same dimensions. A standard single-layer DVD can store up to 4.7 GB of data, a dual-layer DVD up to 8.5 GB. Dual-layer, double-sided DVDs can store up to a maximum of 17.08 GB.

Prerecorded DVDs are mass-produced using molding machines that physically stamp data onto the DVD. Such discs are a form of DVD-ROM because data can only be read and not written or erased. Blank recordable DVD discs (DVD-R and DVD+R) can be recorded once using a DVD recorder and then function as a DVD-ROM. Rewritable DVDs (DVD-RW, DVD+RW, and DVD-RAM) can be recorded and erased many times.

Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-definition video (HDTV 720p and 1080p). The main application of Blu-ray is as a medium for video material such as feature films and for the physical distribution of video games for the PlayStation 3, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X. The name refers to the blue laser used to read the disc, which allows information to be stored at a greater density than is possible with the longer-wavelength red laser used for DVDs, resulting in an increased capacity.

The polycarbonate disc is 12 centimetres (4+3⁄4 inches) in diameter and 1.2 millimetres (1⁄16 inch) thick, the same size as DVDs and CDs. Conventional (or "pre-BDXL") Blu-ray discs contain 25 GB per layer, with dual-layer discs (50 GB) being the industry standard for feature-length video discs. Triple-layer discs (100 GB) and quadruple-layer discs (128 GB) are available for BDXL re-writer drives.

The compact disc (CD) is a digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and is capable of holding uncompressed stereo audio. First released in Japan in October 1982, the CD was the second optical disc format to reach the market, following the larger LaserDisc (LD). In later years, the technology was adapted for computer data storage as CD-ROM and subsequently expanded into various writable and multimedia formats. As of 2007, over 200 billion CDs (including audio CDs, CD-ROMs, and CD-Rs) had been sold worldwide.

Standard CDs have a diameter of 120 millimetres (4.7 inches) and typically hold up to 74 minutes of audio or approximately 650 MiB (681,574,400 bytes) of data. This was later regularly extended to 80 minutes or 700 MiB (734,003,200 bytes) by reducing the spacing between data tracks, with some discs unofficially reaching up to 99 minutes or 870 MiB (912,261,120 bytes) which falls outside established specifications. Smaller variants, such as the Mini CD, range from 60 to 80 millimetres (2.4 to 3.1 in) in diameter and have been used for CD singles or distributing device drivers and software.

Polystyrene (PS) /ˌpɒliˈstaɪriːn/ is a synthetic polymer made from monomers of the aromatic hydrocarbon styrene. Polystyrene can be solid or foamed. General-purpose polystyrene is clear, hard, and brittle. It is an inexpensive resin per unit weight. It is a poor barrier to air and water vapor and has a relatively low melting point. Polystyrene is one of the most widely used plastics, with the scale of its production being several million tonnes per year. Polystyrene is naturally transparent to visible light, but can be colored with colorants. Uses include protective packaging (such as packing peanuts and optical disc jewel cases), containers, lids, bottles, trays, tumblers, disposable cutlery, in the making of models, and as an alternative material for phonograph records.

CD-R (Compact disc-recordable) is a digital optical disc storage format. A CD-R disc is a compact disc that can only be written once and read arbitrarily many times.

CD-R discs (CD-Rs) are readable by most CD readers manufactured prior to the introduction of CD-R, unlike CD-RW discs.

In computing, an optical disc drive (ODD) is a disc drive that uses laser light or electromagnetic waves within or near the visible light spectrum as part of the process of reading or writing data to or from optical discs. Some drives can only read from certain discs, while other drives can both read and record. Those drives are called burners or writers since they physically burn the data onto the discs. Compact discs, DVDs, and Blu-ray discs are common types of optical media which can be read and recorded by such drives.

Although most laptop manufacturers no longer have optical drives bundled with their products, external drives are still available for purchase separately.

A home video game console is a video game console that is designed to be connected to a display device, such as a television, and an external power source as to play video games. While initial consoles were dedicated units with only a few games fixed into the electronic circuits of the system, most consoles since support the use of swappable game media, either through game cartridges, optical discs, or through digital distribution to internal storage.

There have been numerous home video game consoles since the first commercial unit, the Magnavox Odyssey in 1972. Historically these consoles have been grouped into generations lasting each about six years based on common technical specifications. As of 2025, there have been nine console generations, with the current leading manufacturers being Sony, Microsoft, and Nintendo, colloquially known as the "Big 3".

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ringtones.