Data in the context of "Digital marketing"

Observational astronomy is a division of astronomy that is concerned with recording data about the observable universe, in contrast with theoretical astronomy, which is mainly concerned with calculating the measurable implications of physical models. It is the practice and study of observing celestial objects with the use of telescopes and other astronomical instruments.

As a science, the study of astronomy is somewhat hindered in that direct experiments with the properties of the distant universe are not possible. However, this is partly compensated by the fact that astronomers have a vast number of visible examples of stellar phenomena that can be examined. This allows for observational data to be plotted on graphs, and general trends recorded. Nearby examples of specific phenomena, such as variable stars, can then be used to infer the behavior of more distant representatives. Those distant yardsticks can then be employed to measure other phenomena in that neighborhood, including the distance to a galaxy.

An almanac (also spelled almanack and almanach) is a regularly published listing of a set of current information about one or multiple subjects. It includes information like weather forecasts, farmers' planting dates, tide tables, and other tabular data often arranged according to the calendar. Celestial figures and various statistics are found in almanacs, such as the rising and setting times of the Sun and Moon, dates of eclipses, hours of high and low tides, and religious festivals. The set of events noted in an almanac may be tailored for a specific group of readers, such as farmers, sailors, or astronomers.

Memory is the faculty of the mind by which data or information is encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future action. If past events could not be remembered, it would be impossible for language, relationships, or personal identity to develop. Memory loss is usually described as forgetfulness or amnesia.

Memory is often understood as an informational processing system with explicit and implicit functioning that is made up of a sensory processor, short-term (or working) memory, and long-term memory. This can be related to the neuron.The sensory processor allows information from the outside world to be sensed in the form of chemical and physical stimuli and attended to various levels of focus and intent. Working memory serves as an encoding and retrieval processor. Information in the form of stimuli is encoded in accordance with explicit or implicit functions by the working memory processor. The working memory also retrieves information from previously stored material. Finally, the function of long-term memory is to store through various categorical models or systems.

Information is an abstract concept that refers to something which has the power to inform. At the most fundamental level, it pertains to the interpretation (perhaps formally) of that which may be sensed, or their abstractions. Any natural process that is not completely random and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analogue signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation.

The concept of information is relevant or connected to various concepts, including constraint, communication, control, data, form, education, knowledge, meaning, understanding, mental stimuli, pattern, perception, proposition, representation, and entropy.

A mathematician is someone who uses an extensive knowledge of mathematics in their work, typically to solve mathematical problems. Mathematicians are concerned with numbers, data, quantity, structure, space, models, and change.

Statistics (from German: Statistik, orig. "description of a state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a statistical model to be studied. Populations can be diverse groups of people or objects such as "all people living in a country" or "every atom composing a crystal". Statistics deals with every aspect of data, including the planning of data collection in terms of the design of surveys and experiments.

When census data (comprising every member of the target population) cannot be collected, statisticians collect data by developing specific experiment designs and survey samples. Representative sampling assures that inferences and conclusions can reasonably extend from the sample to the population as a whole. An experimental study involves taking measurements of the system under study, manipulating the system, and then taking additional measurements using the same procedure to determine if the manipulation has modified the values of the measurements. In contrast, an observational study does not involve experimental manipulation.

A mean is a quantity representing the "center" of a collection of numbers and is intermediate to the extreme values of the set of numbers. There are several kinds of means (or "measures of central tendency") in mathematics, especially in statistics. Each attempts to summarize or typify a given group of data, illustrating the magnitude and sign of the data set. Which of these measures is most illuminating depends on what is being measured, and on context and purpose.

The arithmetic mean, also known as "arithmetic average", is the sum of the values divided by the number of values. The arithmetic mean of a set of numbers x₁, x₂, ..., x_n is typically denoted using an overhead bar, ${\displaystyle {\bar {x}}}$. If the numbers are from observing a sample of a larger group, the arithmetic mean is termed the sample mean (${\displaystyle {\bar {x}}}$) to distinguish it from the group mean (or expected value) of the underlying distribution, denoted ${\displaystyle \mu }$ or ${\displaystyle \mu _{x}}$.

In science and research, an attribute is a quality of an object (person, thing, etc.). Attributes are closely related to variables. A variable is a logical set of attributes. Variables can "vary" – for example, be high or low. How high, or how low, is determined by the value of the attribute (and in fact, an attribute could be just the word "low" or "high"). (For example see: Binary option)

While an attribute is often intuitive, the variable is the operationalized way in which the attribute is represented for further data processing. In data processing data are often represented by a combination of items (objects organized in rows), and multiple variables (organized in columns).

Empirical research is research using empirical evidence. It is also a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values some research more than other kinds. Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively. Quantifying the evidence or making sense of it in qualitative form, a researcher can answer empirical questions, which should be clearly defined and answerable with the evidence collected (usually called data). Research design varies by field and by the question being investigated. Many researchers combine qualitative and quantitative forms of analysis to better answer questions that cannot be studied in laboratory settings, particularly in the social sciences and in education.

In some fields, quantitative research may begin with a research question (e.g., "Does listening to vocal music during the learning of a word list have an effect on later memory for these words?") which is tested through experimentation. Usually, the researcher has a certain theory regarding the topic under investigation. Based on this theory, statements or hypotheses will be proposed (e.g., "Listening to vocal music has a negative effect on learning a word list."). From these hypotheses, predictions about specific events are derived (e.g., "People who study a word list while listening to vocal music will remember fewer words on a later memory test than people who study a word list in silence."). These predictions can then be tested with a suitable experiment. Depending on the outcomes of the experiment, the theory on which the hypotheses and predictions were based will be supported or not, or may need to be modified and then subjected to further testing.