Nielsen Corporation in the context of "CNN"

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⭐ Core Definition: Nielsen Corporation

NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, Illinois, United States. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm GfK in 2023.

Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business later rebranded to NIQ.

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👉 Nielsen Corporation in the context of CNN

Cable News Network (CNN) is an American multinational news media company and the flagship namesake property of CNN Worldwide, a division of Warner Bros. Discovery (WBD). Founded on June 1, 1980, by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel and headquartered in Atlanta, Georgia, CNN is the first television channel to provide 24-hour news coverage and the first all-news television channel in the United States.

As of December 2023, CNN had 68,974,000 television households as subscribers in the United States. According to Nielsen, down from 80 million in March 2021. In June 2021, CNN ranked third in viewership among cable news networks, behind Fox News and MSNBC, averaging 580,000 viewers throughout the day, down 49% from a year earlier, amid sharp declines in viewers across all cable news networks. While CNN ranked 14th among all basic cable networks in 2019, then jumped to 7th during a major surge for the three largest cable news networks (completing a rankings streak of Fox News at number 5 and MSNBC at number 6 for that year), it settled back to number 11 in 2021 and had further declined to number 21 in 2022.

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Nielsen Corporation in the context of Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that has long been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.

NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, it was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from NielsenIQ (the former ACNielsen) in 2021.

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LINKED FROM (PARENTS)
← CNN ← Nielsen Media Research ← Cable News Network
LINKS TO (CHILDREN)
Marketing research → Chicago → GfK → Nielsen Holdings → Advent International →