Media market in the context of Radio engineering


Media market in the context of Radio engineering

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⭐ Core Definition: Media market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market, is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.

Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as WichitaHutchinson, Kansas; ChicoRedding, California; AlbanySchenectadyTroy, New York; and HarrisburgLebanonLancasterYork, Pennsylvania).

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👉 Media market in the context of Radio engineering

Broadcast engineering or radio engineering is the field of electrical engineering, and now to some extent computer engineering and information technology, which deals with radio and television broadcasting. Audio engineering and RF engineering are also essential parts of broadcast engineering, being their own subsets of electrical engineering.

Broadcast engineering involves both the studio and transmitter aspects (the entire airchain), as well as remote broadcasts. Every station has a broadcast engineer, though one may now serve an entire station group in a city. In small media markets the engineer may work on a contract basis for one or more stations as needed.

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Media market in the context of Media in New York City

New York City has been called the media capital of the world. The media organizations based in New York City are internationally influential and include some of the most important newspapers, largest publishing houses, biggest record companies, and most prolific television studios in the world. It is a major global center for the book, magazine, music, newspaper, and television industries. A 2019 Pew Research Center report found that 12 percent of all U.S. newsroom employees live in New York City, disproportionately higher than the 7 percent of the U.S. working-age population that lives in New York City.

New York is also the largest media market in North America (followed by Los Angeles, Chicago, and Toronto). Some of the city's media conglomerates include CNN (CNN Global), the Hearst Corporation, NBCUniversal, The New York Times Company, the Fox Corporation and News Corp, the Thomson Reuters Corporation, and Warner Bros. Discovery. Seven of the world's top eight global advertising agency networks are headquartered in New York. Three of the "Big Four" record labels are also headquartered or co-headquartered in the city. One-third of all American independent films are produced in New York. More than 200 newspapers and 350 consumer magazines have an office in the city and the book-publishing industry employs about 25,000 people.

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Media market in the context of Media in Chicago

The Chicago metropolitan area (the Chicago market) commands the third-largest media market in the United States after New York City and Los Angeles and the largest inland market. All of the major U.S. television networks have subsidiaries in Chicago. WGN-TV, which is owned by the Tribune Media Company, is carried (with some programming differences) as "WGN America" on cable and satellite nationwide. Sun-Times Media Group is also headquartered in Chicago, which, along with Tribune Publishing, are some the largest owners of daily newspapers in the country.

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Media market in the context of Blackout (broadcasting)

In broadcasting, the term blackout refers to the non-airing of television or radio programming in a certain media market.

It is particularly prevalent in the broadcasting of sports events, although other television or radio programs may be blacked out as well. Most blackout policies serve to protect local broadcasters (primarily regional sports networks) from competition by "out-of-market" networks that carry different teams, by only allowing viewers to watch non-national telecasts of teams within their designated markets (with television providers blacking out regional telecasts of teams that are outside their market; in turn, encouraging viewers to purchase subscription-based out-of-market sports packages), and by allowing teams to black out national telecasts of games that are also being shown by a local broadcaster. In these situations, the national stations would close in those areas for the duration of the game, and in some cases be replaced with other stations until the game ends.

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Media market in the context of Deschutes County, Oregon

Deschutes County (/dəˈʃts/ də-SHOOTS) is one of the 36 counties in the U.S. state of Oregon. As of the 2020 census, the population was 198,253. The county seat is Bend. The county was created in 1916 out of part of Crook County and was named for the Deschutes River, which itself was named by French-Canadian trappers of the early 19th century. It is the political and economic hub of Central Oregon. Deschutes comprises the Bend, Oregon Metropolitan Statistical Area and media market. Deschutes is Oregon's fastest-growing and most recently formed county.

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Media market in the context of Lewis and Clark County, Montana

Lewis and Clark County is a county located in the U.S. state of Montana. As of the 2020 census, the population was 70,973. Its county seat is Helena, the state capital. The numerical designation for Lewis and Clark County (used in the issuance of the state's license plates) is 5. The county was established on June 2, 1865, as one of the nine original counties of the Territory of Montana named Edgerton County in honor of Sidney Edgerton, first Governor of the Territory of Montana, and was renamed Lewis and Clark County on March 1, 1868, in honor of explorers Meriwether Lewis and William Clark. Lewis and Clark County is part of the Helena, Montana Micropolitan Statistical Area, and comprises the entirety of the Helena media market.

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Media market in the context of Audience measurement

Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.

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Media market in the context of Muskingum County, Ohio

Muskingum County (/məˈskɪŋ(ɡ)əm/ mə-SKING-(g)əm) is a county located in the east-central portion of the U.S. state of Ohio. As of the 2020 census, the population was 86,410. Its county seat is Zanesville. Nearly bisected by the Muskingum River, the county name is based on a Delaware American Indian word translated as "town by the river" or "elk's eye". Muskingum County comprises the Zanesville, OH Micropolitan Statistical Area, which is also included in the Columbus-Marion-Zanesville, OH Combined Statistical Area. The Zanesville Micropolitan Statistical Area is the second-largest statistical area within the Combined Statistical Area, after the Columbus Metropolitan Statistical Area. The county also comprises the entire Zanesville media market.

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Media market in the context of Pittsburgh Media Market

The Pittsburgh Media Market is part of the Greater Pittsburgh region. It is primarily a definition of the reach of the Pittsburgh television and radio media as defined by Nielsen in a prime sense. The area is actually smaller than the true area of Pittsburgh media reach, since many counties of east central Ohio and the West Virginia panhandle are served exclusively by some Pittsburgh affiliates though also having a few locally based network signals.

The Pittsburgh Media Market is officially defined as:

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Media market in the context of Fox Sports Networks

Fox Sports Networks (FSN), formerly known as Fox Sports Net, was the collective name for a group of regional sports channels in the United States. Formed in 1996 by News Corporation, the networks were acquired by the Walt Disney Company on March 20, 2019, following its acquisition of 21st Century Fox. A condition of that acquisition imposed by the U.S. Department of Justice required Disney to sell the regional networks by June 18, 2019, ninety days after the completion of its acquisition. Disney subsequently agreed to sell the networks (excluding the YES Network, being reacquired by Yankee Global Enterprises) to Sinclair; the transaction was completed on August 22, 2019. The networks continued to use the Fox Sports name only under a transitional license agreement while rebranding options were explored. A rebranding cross-partnership with Bally's Corporation took effect on March 31, 2021, and the networks were rebranded as Bally Sports, ending the Fox Sports Networks branding after 25 years.

Each of the channels in the group carried regional broadcasts of sporting events from various professional, collegiate and high school sports teams (with broadcasts typically exclusive to each individual channel, although some were shown on multiple FSN channels or syndicated to a local broadcast station within a particular team's designated market area), along with regional and national sports discussion, documentary and analysis programs.

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Media market in the context of KRDK-TV mast

The KRDK-TV mast is a television transmitting tower 3.5 miles (5.6 km) northeast of Galesburg in Traill County, North Dakota, United States. It was completed in 1966 and is used by KRDK-TV (formerly KXJB-TV), which is licensed to Valley City, serving the Fargo and Grand Forks TV markets.

At 2,060 ft (627.9 m), it is currently the tallest structure in the United States, the second-tallest structure in the Western Hemisphere and the seventh-tallest structure in the world. It stands 72.8 ft (22.2 m) taller than the nearby KVLY-TV mast in Blanchard, North Dakota, which was previously 3 ft (0.9 m) taller until the removal of a VHF antenna reduced its height in 2019.

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Media market in the context of Multichannel television

A multichannel television service, also known as simply a television provider, is a type of service provider who distributes television programming to its customers for a subscription fee. Subscription television providers distribute television channels that offer different types of programming, typically including local television stations within their market (including, where applicable, state broadcasters), specialty channels that are distributed solely through multichannel television providers, and pay television services that offer premium content such as feature films and other original programming.

Subscription television services can be distributed to customers through various means, including wireline media such as cable and fiber-optic wire, direct broadcast satellite, and using internet protocols—either over a private network maintained by the provider, or as an "over-the-top" service streamed over the public internet. Equipment is provided to customers in order to receive the service, usually featuring one or more proprietary set-top boxes or some other equipment to decrypt the provided signals. Digital multichannel services typically feature an electronic program guide that can be used to browse available channels, and offer digital video recorders (DVR), which can record programmes to an internal hard drive for later viewing, as well as other interactive features such as access to streaming video services, and other video on demand and pay-per-view services.

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