Kanye West in the context of "Lupe Fiasco"

Alternative hip-hop (also known as alternative rap or backpack rap) is a subgenre of hip-hop defined by artists who reject the genre's traditional stereotypes, particularly those popularized by old-school hip-hop and gangsta rap. Originally emerging in the mid-to-late 1980s, the style was spearheaded by the Native Tongues collective in the East Coast which included acts like the Jungle Brothers, De La Soul, A Tribe Called Quest, X Clan, Brand Nubian, Pete Rock & CL Smooth, Monie Love, Queen Latifah and later Busta Rhymes and Mos Def. These artists emphasized positive-minded, good-natured Afrocentric lyrics, while pioneering and popularizing the use of eclectic sampling and jazz-influenced beats in hip-hop, drawing influences from political, progressive and conscious hip-hop artists such as Grandmaster Flash and Public Enemy.

During the 1990s, the alternative hip-hop movement expanded with West Coast artists such as the Pharcyde, Digital Underground, Souls of Mischief, Del the Funky Homosapien, Jurassic 5, Styles of Beyond and Freestyle Fellowship as well as certain Southern acts which included Arrested Development, Goodie Mob, and Outkast. The commercial and cultural momentum of the movement was impeded by the rise and popularity of West Coast gangsta rap, though experienced a degree of mainstream recognition through the success of the Fugees, De La Soul, A Tribe Called Quest, Outkast and Arrested Development. The Native Tongues movement inspired later alt rap artists such as the Roots, Lupe Fiasco, Digable Planets, Common, Little Brother, Black Eyed Peas, Dead Prez, Camp Lo, Jean Grae, Nappy Roots, Black Star, J Dilla, Lauryn Hill, MF Doom, Pharrell Williams, and Kanye West.

Curtis is the third studio album by American rapper 50 Cent. It was released September 11, 2007, by Shady Records, Aftermath Entertainment, G-Unit Records, Interscope Records, and Universal Music Group. The album features production from Dr. Dre, Eminem, and Timbaland, among others. Music writers have noted that 50 Cent divides between "hard" and "soft" songs on the album. The album went through many changes in the lead up to its release and was heavily anticipated after the success of 50 Cent's two prior albums, Get Rich or Die Tryin' (2003) and The Massacre (2005).

Curtis received generally mixed reviews from music critics upon release. The album debuted at #2 on the US Billboard 200 chart, selling 691,000 copies in its first week. This gave 50 Cent his third consecutive top five album in the country. After years of slumping sales, the album's competition with Kanye West's Graduation (2007) and the resulting record-breaking performances both albums displayed was considered to be a "great day for hip hop."

Lonnie Rashid Lynn (born March 13, 1972), known professionally as Common (formerly known as Common Sense), is an American rapper and actor. The recipient of three Grammy Awards, an Academy Award, a Primetime Emmy Award, and a Golden Globe Award, he signed with the independent label Relativity Records at the age of 20. The label released his first three studio albums: Can I Borrow a Dollar? (1992), Resurrection (1994) and One Day It'll All Make Sense (1997). He maintained an underground following into the late 1990s, and achieved mainstream success through his work with the Black music collective Soulquarians.

After attaining a major label record deal, he released his fourth and fifth albums, Like Water for Chocolate (2000) and Electric Circus (2002), to continued acclaim and modest commercial response. He guest performed on fellow Soulquarian, Erykah Badu's 2003 single, "Love of My Life (An Ode to Hip-Hop)", which became his highest entry — at number nine — on the Billboard Hot 100 and won Best R&B Song at the 45th Annual Grammy Awards. He signed with fellow Chicago rapper Kanye West's record label GOOD Music, in a joint venture with Geffen Records to release his sixth and seventh albums Be (2005) and Finding Forever (2007); both were nominated for Best Rap Album Grammys, while the latter became his first to debut atop the Billboard 200 and contained the song "Southside" (featuring Kanye West), the recipient of Best Rap Performance by a Duo or Group at the 50th Annual Grammy Awards. His eighth album, Universal Mind Control (2008), was met with a critical decline and served as his final release with GOOD.