Hippos in Tanks in the context of "James Ferraro"

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👉 Hippos in Tanks in the context of James Ferraro

James Ferraro (born November 7, 1986) is an American experimental musician, producer, composer, and contemporary artist. He has been credited as a pioneer of the 21st century genres hypnagogic pop and vaporwave, with his work exploring themes related to hyperreality and consumer culture. His music has drawn on diverse styles such as 1980s electronic music, new age, drone, lo-fi, sound collage, and R&B.

Ferraro began his career in the early 2000s as a member of the Californian noise duo the Skaters, after which he began recording solo work under his name and a wide variety of aliases. He released music on labels such as Hippos in Tanks and New Age Tapes. Ferraro received wider recognition when his polarizing 2011 album Far Side Virtual was chosen as Album of the Year by The Wire. He has since pivoted to releasing projects independently.

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Hippos in Tanks in the context of Far Side Virtual

Far Side Virtual is a studio album by American electronic musician James Ferraro, released on October 25, 2011 by Hippos in Tanks. Conceived as a series of ringtones, the album marked Ferraro's transition from his previous lo-fi recording approach to a sharply produced, electronic aesthetic that deliberately evokes sources such as elevator music, corporate mood music, easy listening, and early computer sound design. The album has been interpreted as engaging with themes such as hyperreality, disposable consumer culture, 1990s retrofuturism, advertising, and musical kitsch.

Far Side Virtual was met with polarizing but generally positive reviews, with most critics commending its conceptual underpinnings and noting its ambiguous relationship to its subject. It was named album of the year by British magazine The Wire, a decision which was met with contention from some journalists and readers. The album has since been cited as one of the forerunners to the internet microgenre vaporwave as well as its offshoot utopian virtual.

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