Donkey Kong in the context of "Game Boy"

Mario (/ˈmɑːrioʊ, ˈmærioʊ/ ; Japanese: マリオ) is a character created by Japanese video game designer Shigeru Miyamoto. He is the star of the Mario franchise, a recurring character in the Donkey Kong franchise, and the mascot of their owner, the Japanese company Nintendo. Mario is an Italian-American plumber who lives in the Mushroom Kingdom with his younger twin brother, Luigi. Their adventures generally involve rescuing Princess Peach from the villain Bowser while using power-ups that give them different abilities. Mario is distinguished by his large nose and mustache, overalls, red cap, and high-pitched, exaggerated Italian accent.

Mario debuted as the player character of Donkey Kong, a 1981 platform game. Miyamoto created Mario because Nintendo was unable to license Popeye as the protagonist. The graphical limitations of arcade hardware influenced Mario's design, such as his nose, mustache, and overalls, and he was named after Nintendo of America's landlord, Mario Segale. Mario then starred in Mario Bros. (1983). Its 1985 Nintendo Entertainment System sequel, Super Mario Bros., began the successful Super Mario platformer series. Charles Martinet voiced Mario from 1991 to 2023, when he was succeeded by Kevin Afghani.

Donkey Kong is a 1981 platform game developed and published by Nintendo for arcades. As Mario (occasionally referred to as "Jumpman" at the time), the player runs and jumps on platforms and climbs ladders to ascend a construction site in New York City and rescue Pauline (occasionally referred to as "The Lady" at the time) from the giant gorilla Donkey Kong. It is the first game in the Donkey Kong series and Mario's first appearance in a video game.

Donkey Kong was created to salvage unsold arcade cabinets following the failure of Nintendo's Radar Scope (1980), and was designed for Nintendo of America's audience. Hiroshi Yamauchi, Nintendo's president at the time, assigned the project to first-time video game designer Shigeru Miyamoto. Drawing inspiration from "Beauty and the Beast" and American media such as Popeye and King Kong, Miyamoto developed the characters and scenario and designed the game alongside chief engineer Gunpei Yokoi. Donkey Kong was the most complex arcade game released at that point, using graphics for characterization, including cutscenes to illustrate a plot, and integrating multiple unique stages into the gameplay. The game pioneered the platform genre before the term existed, is the first to feature jumping, and is one of the first video games with a damsel in distress narrative, after Sheriff. It had a limited release in Japan on July 9, 1981, before receiving a wide release in the region some weeks later.

Shigeru Miyamoto (Japanese: 宮本 茂, Hepburn: Miyamoto Shigeru; born November 16, 1952) is a Japanese video game designer, producer and game director at Nintendo, where he has served as one of its representative directors as an executive since 2002. Widely regarded as one of the most accomplished and influential designers in video games, he is the creator of some of the most acclaimed and best-selling game franchises of all time, including Mario, The Legend of Zelda, Donkey Kong, Star Fox and Pikmin. More than 1 billion copies of games featuring franchises created by Miyamoto have been sold.

Born in Sonobe, Kyoto, Miyamoto graduated from Kanazawa Municipal College of Industrial Arts. He originally sought a career as a manga artist, until developing an interest in video games. With the help of his father, he joined Nintendo in 1977 after impressing the president, Hiroshi Yamauchi, with his toys. He helped create art for the arcade game Sheriff, and was later tasked with designing a new arcade game, leading to the 1981 game Donkey Kong.

Mario is a video game series and media franchise created by Japanese game designer Shigeru Miyamoto for Nintendo. Starring Mario, the franchise began with video games but has extended to other forms of media, including a television series, comic books, a 1993 film, a 2023 film, and a theme park area. Mario made his first video game appearance in the arcade game Donkey Kong (1981) and was featured in multiple Donkey Kong games prior to Mario Bros. (1983), the first game with "Mario" in the title. Mario video games have been developed by a variety of developers, with the vast majority produced and published by Nintendo and released exclusively on Nintendo's video game consoles.

The flagship Mario subseries is the Super Mario series of platform games starting with 1985's Super Mario Bros., which mostly follows Mario's adventures in the fictional world of the Mushroom Kingdom and typically rely on Mario's jumping ability to allow him to progress through levels. The franchise has spawned over 200 games of various genres and several subseries, including Mario Kart, Mario Party, Mario Tennis, Mario Golf, Mario vs. Donkey Kong, Paper Mario, and Mario & Luigi; several characters introduced in the Mario franchise, such as Luigi, Wario, and Yoshi, sparked successful franchises of their own.

Mario Bros. is a 1983 platform game developed and published by Nintendo for arcades. It was designed by Shigeru Miyamoto and Gunpei Yokoi, Nintendo's chief engineer. Players control Italian twin brother plumbers Mario and Luigi as they exterminate turtle-like creatures, giant flies, and crabs emerging from the sewers of New York City by knocking them upside-down and kicking them away. The Famicom/NES version was the first game to be developed by Intelligent Systems. It is part of the Mario franchise and the first spin-off of the Donkey Kong series.

The arcade and Famicom/NES versions were received positively by critics. Elements introduced in Mario Bros., such as spinning bonus coins, turtles that can be flipped onto their backs, and Luigi, were carried over to Super Mario Bros. (1985) and became staples of the Mario series.