Cognitive ethology is a branch of ethology concerned with the influence of conscious awareness and intention on the behaviour of an animal. Donald Griffin, a zoology professor in the United States, set up the foundations for researches in the cognitive awareness of animals within their habitats.
The fusion of cognitive science and classical ethology into cognitive ethology "emphasizes observing animals under more-or-less natural conditions, with the objective of understanding the evolution, adaptation (function), causation, and development of the species-specific behavioral repertoire" (Niko Tinbergen 1963).