Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
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👉 Brainstorming in the context of Alex Osborn
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named brainstorming.
In this Dossier
Brainstorming in the context of Hypothesis
A hypothesis (pl.: hypotheses) is a proposed explanation for a phenomenon. A scientific hypothesis must be based on observations and make a testable and reproducible prediction about reality, in a process beginning with an educated guess or thought. If a hypothesis is repeatedly independently demonstrated by experiment to be true, it becomes a scientific theory. In colloquial usage, the words "hypothesis" and "theory" are often used interchangeably, but this is incorrect in the context of science.
A working hypothesis is a provisionally-accepted hypothesis used for the purpose of pursuing further progress in research. Working hypotheses are frequently discarded, and often proposed with knowledge (and warning) that they are incomplete and thus false, with the intent of moving research in at least somewhat the right direction, especially when scientists are stuck on an issue and brainstorming ideas.
Brainstorming in the context of Applied Imagination
Applied Imagination is an influential 1953 book on creative ideation by Alex Faickney Osborn, in which he introduces the technique of brainstorming.
Brainstorming in the context of Bullet journal
A bullet journal (also known as a BuJo) is a paper-based method of personal organization developed by digital product designer Ryder Carroll.
The bullet journal system organizes journaling, time management, brainstorming, note-taking and other productivity and organizational tasks into a single notebook. The name "bullet journal" comes from the use of abbreviated bullet points to log information, but it also partially comes from the use of dotted journals, which are gridded using dots rather than lines. It was shared in public in 2013.
Brainstorming in the context of Social cooperation
Social collaboration refers to processes that help multiple people or groups interact and share information to achieve common goals. Such processes find their 'natural' environment on the Internet, where collaboration and social dissemination of information are made easier by current innovations and the proliferation of the web.
Sharing concepts on a digital collaboration environment often facilitates a "brainstorming" process, where new ideas may emerge due to the varied contributions of individuals. These individuals may hail from different walks of life, different cultures and different age groups, their diverse thought processes help in adding new dimensions to ideas, dimensions that previously may have been missed. A crucial concept behind social collaboration is that 'ideas are everywhere.' Individuals are able to share their ideas in an unrestricted environment as anyone can get involved and the discussion is not limited to only those who have domain knowledge.