Bob Clampett in the context of "Daffy Duck"

Looney Tunes is an American media franchise produced and distributed by Warner Bros. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series Merrie Melodies, during the golden age of American animation. Following a revival in the late 1970s, new shorts were released theatrically as recently as 2014. The two series introduced a large cast of characters, including Bugs Bunny, Daffy Duck, Elmer Fudd and Porky Pig. The term Looney Tunes has since been expanded to also refer to the characters themselves.

Looney Tunes and Merrie Melodies were initially produced by Leon Schlesinger and animators Hugh Harman and Rudolf Ising from 1930 to 1933. Schlesinger assumed full production from 1933 until he sold his studio to Warner Bros. in 1944, after which it was renamed Warner Bros. Cartoons. The Looney Tunes title was inspired by that of Walt Disney's Silly Symphonies. The shorts initially showcased musical compositions owned by Warner's music publishing interests through the adventures of such characters as Bosko and Buddy. However, the shorts gained a higher profile upon the debuts of directors Tex Avery, Friz Freleng, Chuck Jones, Bob Clampett, and Robert McKimson, and voice actor Mel Blanc later in the decade. Porky Pig and Daffy Duck became the featured Looney Tunes characters, while Merrie Melodies featured one-shot cartoons and minor recurring characters.

Warner Bros. Cartoons, Inc. was an American animation studio, serving as the in-house animation division of Warner Bros. during the Golden Age of American animation. One of the most successful animation studios in American media history, it was primarily responsible for the Looney Tunes and Merrie Melodies series of animated short films. The characters featured in these cartoons, including Bugs Bunny, Daffy Duck, and Porky Pig, are among the most famous and recognizable characters in the world. Many of the creative staff members at the studio, including directors and animators such as Chuck Jones, Friz Freleng, Robert McKimson, Tex Avery, Robert Clampett, Arthur Davis, and Frank Tashlin, are considered major figures in the art and history of traditional animation. Warner Bros. Cartoons was founded in 1933 by Leon Schlesinger as Leon Schlesinger Productions.

Schlesinger sold the studio to Warner Bros. in 1944, after which the Warner Bros. Cartoons name was adopted. The studio closed in 1963, and Looney Tunes and Merrie Melodies were subsequently subcontracted to Freleng's DePatie–Freleng Enterprises studio from 1964 to 1967. Warner Bros. Cartoons re-opened that year, under Warner Bros.-Seven Arts, before closing again in 1969. It was succeeded by Warner Bros. Animation, which was established in 1980.

Charles Martin Jones (September 21, 1912 – February 22, 2002) was an American animator, painter, and voice actor, best known for his work with Warner Bros. Cartoons on the Looney Tunes and Merrie Melodies series of shorts. He wrote, produced, and/or directed many classic animated cartoon shorts starring Bugs Bunny, Daffy Duck, Wile E. Coyote and the Road Runner, Pepé Le Pew, Marvin the Martian, and Porky Pig, among others.

Jones started his career in 1933 alongside Tex Avery, Friz Freleng, Bob Clampett, and Robert McKimson at the Leon Schlesinger Production's Termite Terrace studio, the studio that made Warner Brothers cartoons, where they created and developed the Looney Tunes characters. During the Second World War, Jones directed many of the Private Snafu (1943–1946) shorts which were shown to members of the United States military. After his career at Warner Bros. ended in 1962, Jones started Sib Tower 12 Productions and began producing cartoons for Metro-Goldwyn-Mayer, including a new series of Tom and Jerry shorts (1963–1967) as well as the television adaptations of Dr. Seuss's How the Grinch Stole Christmas! (1966) and Horton Hears a Who! (1970). He later started his own studio, Chuck Jones Enterprises, where he directed and produced the film adaptation of Norton Juster's The Phantom Tollbooth (1970).