Disney+ is an American subscription video on-demand over-the-top streaming media service owned and operated by Disney Streaming, the streaming division of Disney Entertainment, a major business segment of the Walt Disney Company. The service primarily distributes films and television shows produced by Walt Disney Studios and Disney Television Studios, with dedicated content hubs for Disney's flagship brands; Disney, Pixar, Marvel, Star Wars, National Geographic, ESPN (the US, Latin America, Caribbean, Australia, New Zealand and South Africa only) and Hulu as well as showcasing original and exclusive films and television shows. Disney+ is the third most-subscribed video on demand streaming media service after Amazon Prime Video and Netflix, with 131.6 million paid memberships.
Disney+ relies on technology developed by Disney Streaming, which was originally established as BAMTech in 2015 when it was spun off from MLB Advanced Media (MLBAM). Disney increased its ownership share of BAMTech to a controlling stake in 2017 and subsequently transferred ownership to Walt Disney Direct-to-Consumer & International, as part of a corporate restructuring in anticipation of Disney's acquisition of 21st Century Fox, through which the Star brand was inherited and got retooled as a content platform within the service in some regions, with Latin America having its own standalone service, Star+, until June 26 and July 24, 2024. The Star brand was phased out on October 8, 2025, being replaced with Hulu outside the US except Japan due to the existing Hulu Japan.