Over-the-top media service in the context of "Disney "

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⭐ Core Definition: Over-the-top media service

An over-the-top media service, also known as over-the-top television (OTT), is a digital distribution service of video and audio delivered directly to viewers via the public Internet, rather than through an over-the-air, cable, satellite, or IPTV provider. The term is synonymous with streaming platform.

OTT services may be subscription-based or free, and are typically accessed via television sets with integrated Smart TV platforms, streaming devices such as Apple TV, Amazon Fire TV and Roku, video game consoles, websites on personal computers, and apps on smartphones and tablets.

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Over-the-top media service in the context of Television program

A television show, TV program (British English: programme), or simply a TV show, is the general reference to any content produced for viewing on a television set that is transmitted via over-the-air, satellite, and cable, or distributed digitally on streaming platforms. This generally excludes breaking news or advertisements that are aired between shows or between segments of a show. A regularly recurring show is called a television series, and an individual segment of such a series is called an episode. Content is produced either in-house on a television stage with multiple cameras or produced by contract with film production companies. Episodes are usually broadcast in annual sets, which are called seasons in North America and series in other regions. A one-off television show may be called a television special, while a show with a limited number of episodes is a miniseries. A television film, or telefilm, is a feature film produced for broadcast by a terrestrial or cable network.

Television shows by terrestrial and cable networks are most often scheduled for broadcast ahead of time and appear on electronic guides or other TV listings. The rise of streaming television, however, has made television schedules less relevant than in earlier decades. Some programming may be aired live—that is, events are broadcast at the time they happen rather than at a later time or date—but the vast majority of programming is produced ahead of time. Originally, viewers had no practical way to record a show for later viewing; this changed with the advent of home video, first in the form of videotape recorded on VCRs and later in the form of digital video recorders. Cable television providers began offering certain programming "pay-per-view" or on-demand, with viewers paying a one-time fee to watch a program at a time of their own choosing. Streaming television allows viewers to watch programming at any time with a subscription to the OTT platform service.

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Over-the-top media service in the context of Television film

A television film (also known as television movie, telefilm, telemovie, made-for-TV film/movie, or TV film/movie) is a film with a running time similar to a feature film that is produced and originally distributed by or to a terrestrial or cable television network. It is in contrast to theatrical films first shown in movie theaters, direct-to-video films released only in home video formats, and films released on or produced for streaming platforms.

In certain cases, a television film may also be shown, and referred to, as a miniseries, which typically indicates that it has been divided into multiple parts or a series that contains a predetermined, limited number of episodes.

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Over-the-top media service in the context of Streaming television

Streaming television is the digital distribution of television content, such as films and series, over the Internet. In contrast to over-the-air, cable, and satellite transmissions, or IPTV service, streaming television is provided as over-the-top media (OTT). Television content includes productions made by or for OTT services, and acquired by them with licensing agreements. The length of a streaming television series episode can be anywhere from thirty to sixty minutes (some episodes may be longer).

Of the top streaming platforms, Netflix had over 301 million subscribers as of December 2024, making it the most popular global streaming television platform. In 2024, streaming television became "the dominant form of TV viewing" in the United States. It surpassed cable and network television viewing in 2025.

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Over-the-top media service in the context of Video on demand

Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting schedule, which was popular under traditional broadcast programming, instead involving newer modes of content consumption that have risen as Internet and IPTV technologies have become prominent, and culminated in the arrival of VOD and over-the-top (OTT) media services on televisions and personal computers.

Television VOD systems can stream content, either through a traditional set-top box or through remote devices such as computers, tablets, and smartphones. VOD users may also permanently play content to a device such as a computer, digital video recorder (DVR) or, a portable media player for continued viewing. The majority of cable and telecommunications company–based television providers offer MOD streaming, whereby a user selects a video programme that begins to play immediately, or downloading to a rented or purchased from the provider, to a device for deferred viewing.

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