The Xbox 360 is a home video game console developed by Microsoft, being the successor to the original Xbox and the second console in the Xbox series. It was officially unveiled on MTV in a program titled MTV Presents Xbox: The Next Generation Revealed on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3). As a seventh-generation console, it primarily competed with Sony's PlayStation 3 and Nintendo's Wii.
The Xbox 360's online service, Xbox Live, was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third-party content services through media streaming applications. In addition to online multimedia features, it allows users to stream media from local PCs. Several peripherals have been released, including wireless controllers, expanded hard drive storage, and the Kinect motion sensing camera. The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia, turning it into a hub for living-room computing entertainment.