Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.
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👉 Word of mouth in the context of Alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s with the likes of the grunge subgenre in the United States, and the Britpop and shoegaze subgenres in the United Kingdom and Ireland. During this period, many record labels were looking for "alternatives", as many corporate rock, hard rock, and glam metal acts from the 1980s were beginning to grow stale throughout the music industry. The emergence of Generation X as a cultural force in the 1990s also contributed greatly to the rise of alternative music.
"Alternative" refers to the genre's distinction from mainstream or commercial rock or pop. The term's original meaning was broader, referring to musicians influenced by the musical style or independent, DIY ethos of late-1970s punk rock. Traditionally, alternative rock varied in terms of its sound, social context, and regional roots. Throughout the 1980s, magazines and zines, college radio airplay, and word of mouth had increased the prominence and highlighted the diversity of alternative rock's distinct styles (and music scenes), such as noise pop, indie rock, grunge, and shoegaze. In September 1988, Billboard introduced "alternative" into their charting system to reflect the rise of the format across radio stations in the United States by stations like KROQ-FM in Los Angeles and WDRE-FM in New York, which were playing music from more underground, independent, and non-commercial rock artists.
- ⭐ Core Definition: Word of mouth
- 👉 Word of mouth in the context of Alternative rock
- Word of mouth in the context of News
- Word of mouth in the context of Promotion (marketing)
- Word of mouth in the context of Oral gospel traditions
- Word of mouth in the context of Children's game
- Word of mouth in the context of George Floyd protests
Word of mouth in the context of News
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called "hard news" to differentiate it from soft media.
Subject matters for news reports include war, government, politics, education, health, economy, business, fashion, sport, entertainment, and the environment, as well as quirky or unusual events. Government proclamations, concerning royal ceremonies, laws, taxes, public health, and criminals, have been dubbed news since ancient times. Technological and social developments, often driven by government communication and espionage networks, have increased the speed with which news can spread, as well as influenced its content.
Word of mouth in the context of Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Word of mouth in the context of Oral gospel traditions
Oral gospel traditions is the hypothetical first stage in the formation of the written gospels as information was passed by word of mouth. These oral traditions included different types of stories about Jesus. For example, people told anecdotes about Jesus healing the sick and debating with his opponents. The traditions also included sayings attributed to Jesus, such as parables and teachings on various subjects which, along with other sayings, formed the oral gospel tradition. The supposition of such traditions have been the focus of scholars such as Bart Ehrman, James Dunn, and Richard Bauckham, although each scholar varies widely in his conclusions, with Ehrman and Bauckham publicly debating on the subject.
Word of mouth in the context of Children's game
This is a list of games that are played by children. Traditional children's games do not include commercial products such as board games but do include games which require props such as hopscotch or marbles (toys go in List of toys unless the toys are used in multiple games or the single game played is named after the toy; thus "jump rope" is a game, while "Jacob's ladder" is a toy). Despite being transmitted primarily through word of mouth due to not being considered suitable for academic study or adult attention, traditional games have "not only failed to disappear but have also evolved over time into new versions."
Traditional children's games are defined "as those that are played informally with minimal equipment, that children learn by example from other children, and that can be played without reference to written rules. These games are usually played by children between the ages of 7 and 12, with some latitude on both ends of the age range." "Children's traditional games (also called folk games) are those that are passed from child to child, generation to generation, informally by word of mouth," and most children's games include at least two of the following six features in different proportion: physical skill, strategy, chance, repetition of patterns, creativity, and vertigo.
Word of mouth in the context of George Floyd protests
The George Floyd protests were a series of protests, riots, and demonstrations against police brutality that began in Minneapolis in the United States on May 26, 2020. The protests and civil unrest began as reactions to the murder of George Floyd, a 46-year-old unarmed African American man, by city police during an arrest. They spread nationally and internationally. Veteran officer Derek Chauvin was recorded as kneeling on Floyd's neck for 9 minutes and 29 seconds; Floyd complained of not being able to breathe, but three other officers looked on and prevented passersby from intervening. Chauvin and the other three officers involved were fired and later arrested. In April 2021, Chauvin was found guilty of second-degree murder, third-degree murder, and second-degree manslaughter. In June 2021, Chauvin was sentenced to 22+1⁄2 years in prison.
The George Floyd protest movement began hours after his murder as bystander video and word of mouth began to spread. Protests first emerged at the East 38th and Chicago Avenue street intersection in Minneapolis, the location of Floyd's arrest and murder, and other sites in the Minneapolis–Saint Paul metropolitan area of Minnesota. Protests quickly spread nationwide and to over 2,000 cities and towns in over 60 countries in support of the Black Lives Matter (BLM) movement. Polls in the summer of 2020 estimated that between 15 million and 26 million people had participated at some point in the demonstrations in the United States, making the protests the largest in U.S. history.