Who Do You Think You Are (Spice Girls song) in the context of "Spice Girls"

The Spice Girls were a British girl group formed in 1994, consisting of Mel B ("Scary Spice"), Melanie C ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They have sold over 100 million records worldwide, making them the best-selling girl group of all time. With their "girl power" mantra, the Spice Girls redefined the girl group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became popular culture icons of the decade.

The Spice Girls were formed by Heart Management, who held auditions to create a girl group to compete with the British boy bands popular at the time. After leaving Heart, the Spice Girls hired Simon Fuller as their manager and signed with Virgin Records. They released their debut single, "Wannabe", in 1996, which reached number one on the charts of 37 countries. Their debut album, Spice (1996), sold more than 23 million copies worldwide, becoming the best-selling album by a female group in history. It also produced three more number-one singles: "Say You'll Be There", "2 Become 1" and "Who Do You Think You Are"/"Mama". Their second album, Spiceworld (1997), sold more than 14 million copies worldwide. The Spice Girls achieved three number-one singles from the album with "Spice Up Your Life", "Too Much" and "Viva Forever". Both albums encapsulated the group's dance-pop style and message of female empowerment, with vocal and songwriting contributions shared equally by the members.