White chocolate is chocolate made from cocoa butter, sugar and milk solids. It is ivory in color and lacks the dark appearance of most other types of chocolate because it does not contain the non-fat components of cocoa (cocoa solids). Due to this omission, as well as its sweetness and the occasional use of additives, some consumers do not consider white chocolate to be real chocolate.
Of the three traditional types of chocolate (the others being milk and dark), white chocolate is the least popular. Its taste and texture are divisive: admirers praise its texture as creamy, while detractors criticize its flavor as cloying and bland. White chocolate is sold in a variety of forms, including bars, chips and coatings for nuts. It is common for manufacturers to pair white chocolate with other flavors, such as matcha or berries. White chocolate has a shorter shelf life than milk and dark chocolate, and easily picks up odors from the environment.