WPP plc in the context of "Wavemaker (media agency)"

Big business involves large-scale corporate-controlled financial or business activities. As a term, it describes activities that run from "huge transactions" to the more general "doing big things". In corporate jargon, the concept is commonly known as enterprise, or activities involving enterprise customers.

The concept first rose in a symbolic sense after 1880 in connection with the combination movement that began in American business at that time. Some examples of American corporations that fall into the category of "big business" as of 2015 are ExxonMobil, Walmart, Google, Microsoft, Apple, General Electric, General Motors, JPMorgan Chase, Bank of America, Wells Fargo, Citigroup, and Goldman Sachs; in the United States, big businesses in general are sometimes collectively pejoratively called "corporate America". The largest German corporations as of 2012 included Daimler AG, Deutsche Telekom, Siemens, and Deutsche Bank. SAP is Germany's largest software company. Among the largest companies in the United Kingdom as of 2012 are HSBC, Barclays, WPP plc, and BP. The latter half of the 19th century saw more technological advances and corporate growth in additional sectors, such as petroleum, machinery, chemicals, and electrical equipment (see Second Industrial Revolution).

AKQA is a full-service digital experience design, development and communications agency owned by WPP. It was founded in London in 1994 and expanded internationally in 2001 through a merger with agencies based in the United States and Singapore. It operated as an independent agency until 2012, when it was acquired by WPP. Initially the firm focused on technology and digital projects, later broadening its focus on design and innovation to services including product and spatial design, and more recently the use of AI. In 2020, WPP announced it was merging Grey Group with AKQA to create the AKQA Group. The resulting agency has around 6,000 employees in 50 countries.

Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.

Landor is an American brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.

Headquartered in San Francisco, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico, Singapore, Australia, Japan, South Africa, Spain and the United States. Landor is a member of the network WPP plc, the world's largest advertising company by revenues.

VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VML was formed from the merger of Wunderman Thompson and VMLY&R. It is a subsidiary of WPP plc, a multinational advertising and public relations holding company.

VML employs more than 30,000 employees in 64 markets worldwide with principal offices in Kansas City, New York, and London.

WPP Media, formerly GroupM, is a U.S. based media business which is owned by the multinational holding company WPP plc. GroupM was the world's largest media buying agency, as of 2023.

WPP Media's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company had subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.

Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation. It had offices in Australia, China, India, Indonesia, Japan, Singapore, South Korea, USA, Canada, Germany, and the UK.

Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google. 2Sixty was subsequently merged with other GroupM technologies to form Choreograph.

Mindshare Media Ltd. is a global media and marketing services company formed in 1997. As one of the world's largest media agencies, Mindshare is responsible for a large majority of GroupM/WPP's global marketing billings and campaigns.

Mindshare's achievements include the Dove Natural Women & Snapchat Hack campaigns, the first Global Media Agency to gain accredited Actions on Google channel partners status, and many others that have won global awards.