Visual hierarchy in the context of Legend (map)


Visual hierarchy in the context of Legend (map)

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⭐ Core Definition: Visual hierarchy

Visual hierarchy, according to Gestalt psychology, is a pattern in the visual field wherein some elements tend to "stand out," or attract attention, more strongly than other elements, suggesting a hierarchy of importance. While it may occur naturally in any visual field, the term is most commonly used in design (especially graphic design and cartography), where elements are intentionally designed to make some look more important than others. This order is created by the visual contrast between forms in a field of perception. Objects with highest contrast to their surroundings are recognized first by the human mind.

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Visual hierarchy in the context of Map layout

Map layout, also called map composition or (cartographic) page layout, is the part of cartographic design that involves assembling various map elements on a page. This may include the map image itself, along with titles, legends, scale indicators, inset maps, and other elements. It follows principles similar to page layout in graphic design, such as balance, gestalt, and visual hierarchy. The term map composition is also used for the assembling of features and symbols within the map image itself, which can cause some confusion; these two processes share a few common design principles but are distinct procedures in practice. Similar principles of layout design apply to maps produced in a variety of media, from large format wall maps to illustrations in books to interactive web maps, although each medium has unique constraints and opportunities.

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