Visual culture in the context of W. J. T. Mitchell


Visual culture in the context of W. J. T. Mitchell

⭐ Core Definition: Visual culture

Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology.

The field of visual culture studies in the United States corresponds or parallels the Bildwissenschaft ("image studies") in Germany. Both fields are not entirely new, as they can be considered reformulations of issues of photography and film theory that had been raised from the 1920s and 1930s by authors like Béla Balázs, László Moholy-Nagy, Siegfried Kracauer and Walter Benjamin.

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👉 Visual culture in the context of W. J. T. Mitchell

William John Thomas Mitchell (born March 24, 1942) is an American academic. Mitchell is the Gaylord Donnelley Distinguished Service Professor of English and Art History at the University of Chicago. He was the editor of Critical Inquiry for 42 years, from 1978 to 2020, and also contributes to the journal October.

Mitchell's monographs, Iconology (1986) and Picture Theory (1994), focus on media theory and visual culture. He draws on ideas from Sigmund Freud and Karl Marx to demonstrate that, essentially, we must consider pictures to be living things. His collection of essays What Do Pictures Want? (2005) won the Modern Language Association's prestigious James Russell Lowell Prize in 2005. In a recent podcast interview, Mitchell traces his interest in visual culture to his early work on William Blake, and his then burgeoning interest in developing a science of images. In that same interview, he discusses his ongoing efforts to rethink visual culture as a form of life and in light of digital media.

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Visual culture in the context of History of art

The history of art focuses on objects made by humans for any number of spiritual, narrative, philosophical, symbolic, conceptual, documentary, decorative, and even functional and other purposes, but with a primary emphasis on its aesthetic visual form. Visual art can be classified in diverse ways, such as separating fine arts from applied arts; inclusively focusing on human creativity; or focusing on different media such as architecture, sculpture, painting, film, photography, and graphic arts. In recent years, technological advances have led to video art, computer art, performance art, animation, television, and videogames.

The history of art is often told as a chronology of masterpieces created during each civilization. It can thus be framed as a story of high culture, epitomized by the Wonders of the World. On the other hand, vernacular art expressions can also be integrated into art historical narratives, referred to as folk arts or craft. The more closely that an art historian engages with these latter forms of low culture, the more likely it is that they will identify their work as examining visual culture or material culture, or as contributing to fields related to art history, such as anthropology or archaeology. In the latter cases, art objects may be referred to as archeological artifacts.

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Visual culture in the context of Art history

Art history is an academic discipline devoted to the study of artistic production and visual culture throughout human history. Art historians use a historical method or a philosophy, such as historical materialism or critical theory, to analyze artworks. Among other topics, they study art's impact on societies and cultures, the relationship between art and politics, and how artistic styles and formal characteristics of works of art have changed throughout history. As a discipline, art history is distinguished from art criticism, which is concerned with establishing a relative artistic value for critiquing individual works, and aesthetics, which is a branch of philosophy.

The study of art’s history emerged as a way to document and interpret artistic production. Early traditions of art-historical writing developed in several cultures, including Ancient Greece, Imperial China, and Renaissance Italy, each producing influential figures and approaches that shaped later scholarship. As an academic discipline, art history emerged in the 19th century and was a largely Eurocentric field, concentrating on Western definitions of the fine and decorative arts, particularly painting, drawing, sculpture, and architecture.

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Visual culture in the context of Clarence Larkin

Clarence Larkin (1850–1924) was an American Baptist pastor, Bible teacher and author whose writings on dispensationalism had a great impact on conservative Protestant visual culture in the 20th century. His intricate and influential charts provided readers with a visual strategy for mapping God's action in history and for interpreting complex biblical prophecies.

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Visual culture in the context of Appropriation art

In art, appropriation is the use of pre-existing objects or images with little or no transformation applied to them. The use of appropriation has played a significant role in the history of the arts (literary, visual, musical and performing arts). In the visual arts, "to appropriate" means to properly adopt, borrow, recycle or sample aspects (or the entire form) of human-made visual culture. Notable in this respect are the readymades of Marcel Duchamp.

Inherent in the understanding of appropriation is the concept that the new work recontextualizes whatever it borrows to create the new work. In most cases, the original "thing" remains accessible as the original, without change.

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